WEEK 1
What is the world's most valuable resource NOW?
A. Gold
B. Wifi
C. Data
D. Internet
C. Data
pg 42 ( for reference)
What is marketing
A. The art of selling
B. Creating the right product or service to satisfy that need. Needs & wants
C. Creating as many social media posts as possible
D. Selling the right product or service to satisfy that need.
B. Creating the right product or service to satisfy that need. Needs & Wants
pg 21
WHAT IS A VISION STATEMENT
A. What a company sees that will happen in the future
B. What a company desires to achieve in the future
C. A company's statement for their vision
D. To maximize shareholder's Profit
B. What a company desires to achieve in the future
yayyyyy
Which of the following is NOT part of the marketing mix (4 Ps)?
A. People
B. Price
C. Promotions
D. Place
A. People
pg 27
Sharing Economy is also known as?
A. The Caring economy
B. The Cooperating economy
C. The FIFA economy
D. The Colloborative economy
D. Colloborative economy
pg 35
What is NOT one of the 4C's
A. Customer N&W
B. Communication
C. Cost to the Customer
D. Conversion rates
D. Conversion rates
pg 27
What is NOT one of the steps of the marketing Process
A. Advertisement
B. Strategy
C. Tactics
D. Implementation
E. Evaluation
A. Advertisements
pg 25
What is the third step of the Marketing process
A. Design a customer value-driven marketing strategy.
B. Construct an integrated marketing program.
C. Understanding the customer needs and wants.
D. Capture value from customers to create profits.
C. Understanding the customer needs and wants.
pg 25
Which one of these is NOT a SMART goals
A. Specific
B. Measurable
C. Attainable
D. Realistic
E. Time based
D. Realistic
pg 29
What is an example of sharing economy?
A. Stock Shares
B. Uber Shares
C. Common Stock shares
D. KFC Shares
E. Marketing Management Shares
B. Uber shares
WE DONT NEED TO OWN THEM
pg 36