Businesses
This type of business is owned and operated by one person and is the easiest to start.
Sole Proprietorship
This type of intellectual property protects written works, music, and art from being copied without permission.
Copyright
A legally protected word, symbol, or design that identifies and distinguishes a brand.
Trademark
A brand pays to have its product naturally used by a character in a movie scene rather than shown in a traditional commercial break.
Product Placement
This type of insurance protects a business if a customer is injured on the property or harmed by a company’s product or services.
Liability Risk
This type of business has two or more owners who share profits, losses, and responsibilities.
Partnership
This type of IP protects logos, brand names, slogans, and symbols that distinguish a company’s products from competitors.
Trademarks
A visual symbol or design used to represent a brand and make it easily recognizable to consumers.
Logo
When a product is woven into the storyline and affects the plot rather than appearing briefly in the background, this advanced form of placement is being used.
Brand Integration
This federal agency sets and enforces workplace safety standards to reduce injuries, illnesses, and deaths on the job.
OSHA
This type of business is owned by shareholders, can sell stock, and offers limited liability protection.
Corporation
This type of intellectual property protects inventions or processes for a certain number of years, giving the inventor exclusive rights to make, use, or sell it.
Patent
A short, memorable phrase used in advertising to reinforce brand identity and positioning.
Slogan
A grocery store places seasonal snacks and drinks at the end of an aisle to increase visibility and impulse purchases.
Endcaps
Insurance that protects buildings, equipment, inventory, and other physical assets from damage or loss caused by fire, theft, or natural disasters.
Property Insurance
This person starts a business, takes on financial risk, and aims to make a profit.
Entrepreneur
One form of intellectual property protects for about 20 years
Patents
A fictional character used by a company to represent its brand, build emotional connections, and increase brand recognition.
Trade Character
When a cashier suggests batteries to a customer buying a remote-controlled toy, this sales technique is being used.
Cross Selling
A small business decides not to insure minor equipment damage because repairs are affordable, but purchases insurance for major losses like fires or storms. This selective approach demonstrates this risk strategy.
Risk Retention
A company wants to expand its brand quickly without building new locations from scratch. It licenses its brand, business model, and products to others for a fee and a share of profits.
Franchise
This form of intellectual property can last up to the persons lifespan plus 70 years
Copyrights
A company allows another business to use its trademarked logo and trade character on products in exchange for a fee or royalty, expanding brand reach without producing the products itself.
Licensing
This sales strategy encourages customers to purchase a higher-priced or upgraded version of the item they already intend to buy.
Upselling
A restaurant employee slips in the kitchen and cannot work for two weeks. Medical bills and partial lost wages are covered under this policy.
Workers Comp