Marketing Basics
This term means promoting and selling products or services.
What is marketing?
This term means the specific group of people a business wants to sell to.
What is a target market?
This term means collecting information about customers.
What is market research?
These are the four main parts of a marketing plan.
What are Product, Price, Place, and Promotion?
This term means what people think about a business
What is a brand?
This is one way marketing is different from advertising.
What is that marketing is more than just ads?
Businesses choose a target market instead of selling to everyone because of this.
What is customers have different needs and interests?
Surveys and interviews are examples of this.
What are market research methods?
This “P” focuses on what a business is selling.
What is Product?
This term means the actions a business takes to shape its brand.
What is branding?
Businesses use marketing to understand customers before doing this.
What is selling a product?
Age, interests, and lifestyle are examples of this.
What are demographics?
– Businesses use market research so they don’t have to do this
What is guess?
This “P” focuses on how much customers pay.
What is Price?
Logos, slogans, and colors are part of this.
What is brand identity?
This happens when a business markets a product without thinking about customers
What is losing customers or sales?
Who would be the target market for a gaming headset designed for middle school students.
Who are middle school gamers?
This happens when survey questions are unclear or biased.
What is inaccurate data?
This “P” focuses on where and how customers buy a product.
What is Place?
Most logos are simple because of this reason.
What is they are easier to recognize and remember?
This is why marketing decisions are important for business success
What is helping businesses reach the right customers?
A business might fail if it ignores this when choosing a target market.
What is customer needs or interests?
This is one way market research helps businesses make better decisions.
What is using real customer feedback?
This “P” focuses on how customers learn about a product.
What is Promotion?
– Branding helps businesses do this even if they sell similar products.
What is stand out from competitors?