Marketing Bases
Relationship and Loyalty
Personal Selling
Distribution Channels - Abbreviated!
Database Marketing
100
Mastering the technology in which a company competes with knowledge
What is Knowledge Based Marketing?
100
The 3 main items on this shape are process, value, and communication.
What is the Loyalty Circle?
100
The term for finding new customers.
What is Prospecting?
100
DMO
What is A Destination Management Organization?
100
A free listing of a hotel or resort on the internet
What is an Organic Search?
200
Spending time with customers creates this marketing base
What is Experience Based Marketing?
200
This marketing sees the customer as an asset.
What is Relationship Marketing?
200
Communicating with a prospect without notice
What is Cold Calling?
200
WTO
What is the World Tourism Organization?
200
PPC
What is Pay per Click?
300
This orientation primarily deals with profit and ROI.
What is Bottom Line Orientation?
300
It begets loyalty.
What is Loyalty?
300
The type of question where yes or no is not an option for a response
What is Open Probing?
300
GDS
What is a Global Distribution System?
300
RFP
What is a Request for Proposal?
400
Tghis orientation deals with getting people in the door.
What is Selling Orientation?
400
How much profit is gained over the complete time a customer buys from you
What is The Lifetime Value of a customer?
400
The 4th step of an effective sales presentation
What is WIFM, or Features and Benefits?
400
CRS
What is a Central Reservation System?
400
Consensual data in an email
What is Permission Based Marketing?
500
This orientation is based on building it, and they will come.
What is Product/Service Orientation?
500
It's effort is to move the customer frpm awareness to advocacy.
What is the Customer Loyalty Ladder?
500
Regularly contacting the consumer until the event takes place
What is Follow Up?
500
ACTE
What is The Association of Corporate Travel Executives?
500
An option to quit communication via email
What is an Opt-Out?
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