CAC
Quarter 1 Review
The Sales Process
Market Segments
Pivots
100

A business spent $1000 on sales and spent $2000 on marketing. They acquired 3000 new customers. Find the CAC.

$1

100

This type of research is relying on government reports.

Secondary

100

What is the first step of the sales process?

Prospecting

100

 A luxury car brand targets high-income earners aged 40-60.

Demographic

100

Handmade playing cards

Nintendo

200

Find the CAC: 2,000 new customers, $10,000 in marketing costs, $6,000 in sales costs.

$2
200

This type of research is based on internet search results.

Secondary

200

This stage of the sales process is maintaining relationships after the closing.

Follow-up
200

A clothing retailer sells heavy winter coats in snowy northern regions and light swimwear in tropical areas.

Geographic

200

Wooden home furniture

Lego

300

A business spent $1000 on sales and spent $2500 on marketing. They acquired 100 new customers. Find the CAC.

$35

300

A business that sells to other businesses who are the intended end user is known as:

B2B

300

Which stage of the sales process is finding and qualifying leads?

Prospecting

300

An eco-friendly cleaning product brand targets consumers who value sustainability and zero-waste living.

Psychographic

300

A small trading company and grocery store in 1938 selling dried fish, noodles, and locally grown groceries

Samsung

400

A business spent $300 on sales and spent $24 on marketing. They acquired 20 new customers. Find the CAC.

$16.20

400

Which compensation method is most likely to align the interests of employees with the long-term growth of the company?

Equity or stock
400

Which stage is when potential customer issues are addressed?

Overcoming objections

400

A coffee shop offers a punch-card rewards app to track and incentivize frequent daily buyers.

Behavioral

400

Medical imaging devices and software

Pixar

500

A business spent $509 on sales and spent $1300 on marketing. They acquired 27 new customers. Find the CAC.

$67

500

What two forms of business structure offer no liability protection? 

Sole-proprietorship, partnership

500

This stage of the process is when a deal occurs. 

Closing

500

Which of the following best describes the 'Value Proposition' in market research?

Why a customer buys, or, the unique benefit customers experience. 

500

Agricultural tractor manufacturing, started after World War II using surplus military hardware.

Lamborghini

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