The 4Ps of Marketing
The item or service being sold to customers.
What is Product?
The specific group of people a company aims to sell its products to.
What is a Target Market?
A visual symbol or graphic representation of a brand or company.
What is a Logo?
A printed advertisement placed on a large billboard alongside a highway.
What is Outdoor / Billboard Advertising?
A company that sells goods directly to the final consumer in small quantities.
What is a Retailer?
The amount of money a customer pays for an item.
What is Price?
Things that are essential for survival, like food, shelter, and water.
What are Needs?
A memorable phrase or catchphrase used in advertising, like Nike's "Just Do It."
What is a Slogan?
Short video ads played between television shows or during online videos.
What are Commercials?
Another business that sells similar products or services and competes for the same customers.
What is a Competitor?
Where a customer buys an item (like a retail store, website, or app).
What is Place?
Things people desire to have but do not need to survive, like video games or designer shoes.
What are Wants?
The overall image, identity, and reputation of a business in the mind of the public.
What is a Brand?
Paid posts, sponsored stories, and banner ads appearing on apps like Instagram or TikTok.
What is Social Media Advertising?
The amount of a product that is available for sale.
What is Supply?
The commercials, ads, and social media posts used to inform people about a product.
What is Promotion?
Statistical information used to describe a population, such as age, gender, or income.
What are Demographics?
The famous golden arches symbol represents this fast-food company.
What is McDonald's?
A famous athlete or celebrity wearing a brand's clothing to help promote it is known as this.
What is a Celebrity Endorsement?
How much of a product or service customers are willing and able to buy.
What is Demand?
Giving a customer a 20% off coupon is an example of this "P".
What is Promotion?
A commercial for a high-end luxury sports car is most likely targeting this demographic group.
What are Adults with high income?
This term describes how easily customers recognize a brand by its logo, colors, or slogan.
What is Brand Recognition (or Brand Awareness)?
The main objective or goal of most commercial advertisements.
What is To persuade or inform consumers to buy a product/service?
When supply for a popular toy goes down and demand goes way up, the price usually does this.
What is Goes up (increases)