Marketing 101
Marketing Research
Consumer Behavior
Marketing Mix
Marketing Strategy
100
Product, Price, Promotion, Place
What is the marketing mix?
100
The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.
What is Marketing Research?
100
The vital and measurable statistics of a population.
What is Demographics?
100
Anything that can be offered to a market to satisfy a want or need.
What is a Product?
100
Make a product more attractive by contrasting its unique qualities with other competing products.
What is product differentiation?
200
Strengths, Weaknesses, Opportunites, Threats
What is a SWOT Analysis?
200
Facts and figures that are newly collected for the project
What is Primary Data?
200
The division of a market into different homogeneous groups of consumers.
What is Market Segmentation?
200
The set of all products and items of width (number of product lines), length (total number of items in the mix), depth (number of product variants), and consistency (product line similarity regarding end use)
What is Product Mix?
200
A marketing strategy that aims to make a brand occupy a distinct place in the mind of the customer.
What is positioning?
300
The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals
What is Marketing?
300
Define the problem or opportunity.
What are two reasons to conduct marketing research?
300
A systematic approach to buying that all consumers engage in with all purchases.
What is the Buyer Decision Process?
300
All the activities of designing and producing a product’s container.
What is Packaging?
300
Describes the look and "personality" of product packaging and marketing.
What is Brading?
400
A marketing philosophy, which sees the consumer or client as the central focus of all the activities of an organization.
What is Marketing Concept?
400
Develop the research plan
What is the second step in the marketing research approach?
400
Need recognition, information search, evaluation, purchase and post purchase evalution.
What is the Buyer Decision Process?
400
Expenses not related to production like rent, insurance.
What are fixed costs?
400
Those who are most likely to by from you.
What is Target Market?
500
Marketing plays an essential role in providing consumers with need-satisfying goods and services and, more generally, in creating customer satisfaction.
What is the importance of Marketing?
500
Facts and figures that have already been recorded before the project at hand.
What is Secondary Data?
500
Consumers can be grouped according to how quickly they adopt a new product.
What is Innovation Adoption Curve?
500
Attention, Interest, Desire, Action
What is the AIDA model?
500
A written document that details the necessary actions to achieve one or more marketing objectives.
What is a Marketing Plan?
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