Brand Basics
What is a brand?
A name, term, design, symbol, or other feature that identifies a product or service and differentiates it from competitors.
This visual element is often the first thing people recognize about a brand.
A: A logo.
A brand owned and marketed by a retailer is called what?
A: Private label or store brand.
This strategy involves using an existing brand name to launch a product in a different category.
A: Brand extension.
This technology company is known for its "Think Different" campaign.
A: Apple.
This term describes the overall impression that a consumer has of a brand.
A: Brand image.
Which fast-food chain uses the slogan "I'm Lovin' It"?
A: McDonald’s.
Name a type of brand that represents an individual rather than a product or company.
A: Personal brand.
When two brands collaborate to create a new product, this strategy is called what?
A: Co-branding.
This coffee brand uses a green mermaid logo.
A: Starbucks.
What do you call a brand's ability to attract and keep loyal customers?
A: Brand loyalty.
True or False: A brand’s slogan should clearly communicate its unique value.
A: True.
What do we call a brand that spans across multiple product categories?
A: Umbrella brand or family brand.
A brand that intentionally prices its products higher to convey quality is using what strategy?
A: Prestige pricing.
Which online retailer is known for its smiley-arrow logo?
A: Amazon.
This term refers to the estimated monetary value of a brand based on consumer perception and recognition.
A: Brand equity.
What famous athletic company uses the logo of a swoosh?
A: Nike.
What is a generic brand?
A product with no branding that is often sold at a lower price than branded items.
This strategy involves positioning a brand as socially responsible or environmentally friendly.
A: Cause branding or green branding.
What luxury car brand is famous for its three-pointed star logo?
A: Mercedes-Benz.
What is the process of creating and maintaining a unique identity for a product in the minds of consumers?
A: Branding.
What company uses the slogan, "Because You're Worth It"?
A: L'Oréal.
Name a type of brand that is created for a specific purpose or audience, such as luxury or eco-friendly products.
A: Specialty brand.
When a brand focuses on creating emotional connections with customers, it is using what type of marketing?
A: Emotional branding.
Which soft drink brand is known as "The Real Thing"?
A: Coca-Cola.