The Marketing Mix
The 4 P's of marketing.
What is Price, Place, Promotion, Product?
Business need to know what a consumers _______ and ___________ are.
What is wants and needs?
The public promotion of a product, service, business, or event to attract or increase interest.
What is advertising?
A means of convincing people.
What is persuasion?
Buys and uses a product or service.
What is consumer?
Business offer to satisfy wants and needs.
What is product?
Define Market.
What is a group of consumers who share common wants and needs?
Used to create an image for a businesses product or service.
What is humor, creativity, style, and originality?
Types of persuasive techniques.
What is slogan, repetition, bandwagon, testimonial, appeals to emotion, and expert opinion?
Special symbol, design, word
What is trademark?
This affects the accessibility of a product or service.
What is place?
The process of businesses promoting and selling their products and services.
What is marketing?
Channels of communication.
What is mass media?
A statement suggesting that everyone is using a specific product so you should too.
What is bandwagon?
A particular make of product.
What is brand?
The customer is responsible for this.
What is price?
The specific market businesses sell products/services to.
What is target market?
Major Media Types.
What is Newspaper, Magazine, Billboards, TV, Social Media, Radio, Online Popups?
A person is made to have strong feelings about a situation or product.
What is appeals to emotion?
The part of the ad that tells consumers what to do. Example: "Call now!"
What is call to action?
A businesses communication about their product or service.
What is promotion?
The focus on selling a product or service to a specific group of consumers.
What is target marketing?
Makes a product different from others.
What is unique selling proposition?
Which technique is NOT persuasive: Slogan, Bandwagon, Testimonial, Emotional Appeal?
Paying a fee for the right to use an entertainment character as part of advertising.
What is licensing?