Statistics
What % of C Level leaders would say their Sales and Marketing Departments are "aligned"
82%
What is an MQL?
Marketing Qualified Lead
What is Marketings biggest Pain Point with SDRs?
Broken Handoff
What % of Marketing and Sales leaders answered they are not aligned.
65%
What is an SAL?
Sales Accepted Lead
What is considered Frontstage Content?
Synchronous assets used live on calls, like battle cards and visual aids
Marketing aligned Orgs close what % more deals
67%
2 Hours
How would an SDR Disposition an MQL for Bob the Builder?
SPAM lead
What % of companies suffer from poor handoffs
53%
What is an SQL?
Sales Qualified Lead
What does better lead quality =?
Better conversations
What % of pipeline does marketing influence in a "misaligned" organization?
10%
What is the difference between an SAL and an SQL?
SQL = Opportunity
Name one of the suggested agenda items on a marketing sync.
Revenue Recap,Campaign Feedback,Content Gap Analysis,Restate Definitions