Category 1
What is the process of planning, pricing, promoting, selling and distributing ideas, goods or services to create exchanges that satisfy customers
Marketing
These are tangible items that have monetary value and satisfy needs and wants.
Goods.
What are intangible means you cannot physically touch?
True or False: Celebrities can't be marketed?
False
True or False: Vacation places are examples of places you can market?
True
The group of people most likely to become customers are called what?
Target Market.
What are the 4 P's of marketing?
Product, Price, Place, Promotion
Putting parts together to make something more useful is what type of utility?
Form Utility
Having a product where customers can buy it is an example of what type of utility?
Place Utility
The exchange of a product for money is what type of utility?
Possession Utility
How many functions of marketing are there?
7
Goods expected to last a long time are called what?
Durable goods.
Any goods consumed in one use or over a short period of time are called what?
Non durable goods
Having a product available at a certain time is a type of what utility?
Time Utility
This type of utility is where there is communication with the customer.
Information utility
This is one of the 7 functions of marketing that involves budgeting for the marketing activities.
Financing.
This is one of the 7 functions that involve communicating directly with potential customers to determine and satisfy their needs.
This is one of the 7 functions that involves setting the price to meet customers perception.
Pricing.
This is one of the 7 functions of marketing that involves getting goods and services to the end user.
This is one of the 7 functions of marketing that involves design develop, and improve products and services.
Product/Service Management
This is one of the 7 functions of marketing that involves gathering and analyzing customers trends and competition through research.
Marketing Info Management:
This is one of the 7 functions of marketing that involves informing, persuading, and reminding potential customer of your products/services.
Promotion
The 4 marketing strategies: Product, Price, Promotion, Place, are called what?
The Marketing Mix
Consumers who purchase goods and services for personal use (B2C) are a part of what market?
Consumer Market
This market includes all businesses that buy products for use in their operations
Industrial Market