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Combining two or more modes of transportation
What is Intermodal Transportation?
Designing effective marketing channels by analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating them
What is Marketing Channel Design?
Stocking the product in as many outlets as possible
What is Intensive Distribution?
Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
What is Exclusive Distribution?
The use of more than one, but fewer than all, of the intermediaries who are willing to carry the company's products
What is Selective Distribution?
A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user
What is Marketing Channel (or distribution channel)?
A layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer
A marketing channel that has no intermediary channels
What is Direct Marketing Channel?
Channel containing one or more intermediary levels
What is Indirect Marketing Channel?
Disagreement among marketing channel members on goals, roles, and rewards- who should do what and for what rewards
What is Channel Conflict?
The network made up of the company, suppliers, distributors, and ultimately customers who "partner" with each other to improve the performance of the entire system in delivering customer value
What is Value Delivery Network?
A distribution channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contacts with them, or has so much power that they all cooperate
What is Vertical Marketing System (VMS)?
A vertical marketing system that coordinates successive stages of production and distribution, not through common ownership or contractual ties, but through the size and power of one of the parties
What is Administered VMS?
A vertical marketing system that combines successive stages of production and distribution under single ownership- channel leadership is established through common ownership
What is Corporate VMS?
A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact than they could achieve alone
What is Contractual VMS?
A channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, even at the expense of profits for the system as a whole
What is Conventional Distribution Channel?
A contractual vertical marketing system in which a channel member, called a franchisor, links several stages in the production-distribution process
What is Franchise Organization?
A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity
What is Horizontal Marketing System?
A distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments
What is Multichannel Distribution System?
A large, highly automated warehouse designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible
What is Distribution Center?
Selecting, managing, and motivating individual channel members and evaluating their performance over time
What is Marketing Channel Management?
Planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at profit
What is Marketing Logistics (or physical distribution)?
Managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final customers
What is Supply Chain Management?
The logistics concept that emphasizes teamwork, both inside the company and among all the marketing channel organizations, to maximize the performance of the entire distribution system
What is Integrated Logistics Management?
The cutting out of marketing channel intermediaries by product or service producers, or the displacement of traditional resellers by radical new types of intermediaries
What is Disintermediation?