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There are 20 more days before this holiday.
What is Thanksgiving
Designing effective marketing channels by analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating them
What is Marketing Channel Design?
Stocking the product in as many outlets as possible
What is Intensive Distribution?
Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
What is Exclusive Distribution?
Which country won the first FIFA World Cup in 1930?
Uruguay
A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user
What is Marketing Channel (or distribution channel)?
Which country was the first to give women the right to vote?
New Zealand (in 1893)
A marketing channel that has no intermediary channels
What is Direct Marketing Channel?
Which country consumes the most chocolate per capita?
Switzerland
Disagreement among marketing channel members on goals, roles, and rewards- who should do what and for what rewards
What is Channel Conflict?
The network made up of the company, suppliers, distributors, and ultimately customers who "partner" with each other to improve the performance of the entire system in delivering customer value
What is Value Delivery Network?
A distribution channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contacts with them, or has so much power that they all cooperate
What is Vertical Marketing System (VMS)?
The highest-grossing film of all time.
What is Avengers: Endgame
Which university did Microsoft founder Bill Gates drop out of?
Harvard
How many eyes do bees have?
5
What year did the first iPhone launch?
2007
A contractual vertical marketing system in which a channel member, called a franchisor, links several stages in the production-distribution process
What is Franchise Organization?
A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity
What is Horizontal Marketing System?
what is the national sport of China
Table tennis
A large, highly automated warehouse designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible
What is Distribution Center?
Selecting, managing, and motivating individual channel members and evaluating their performance over time
What is Marketing Channel Management?
Planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at profit
What is Marketing Logistics (or physical distribution)?
Managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final customers
What is Supply Chain Management?
The logistics concept that emphasizes teamwork, both inside the company and among all the marketing channel organizations, to maximize the performance of the entire distribution system
What is Integrated Logistics Management?
In Disney's Cinderella has two stepsisters...
Anastasia and Drizella