Marketing Analytics
What is the language used to connect performance across all digital marketing initiatives?
Marketing Analytics
This marketing technology tool provides a robust database with potential and existing customer information?
What is a CRM?
Alejandro would like to count the number of times a specific post was seen on social media. What metric should he use?
Impressions
Consumers and businesses
"KPI"
Key Performance Indicator
What type of report/visualization is designed for reporting to executive leadership?
This is the ID that uniquely number that identifies a unique device used to connect to the internet?
IP Address
What type of earned media is characterized by the release and spread of news about a business?
PR (Public Relations)
______ questions ask what will happen in the future.
Predictive
"SMART" goal
Specific, Measurable, Achievable, Relevant, Time-Bound
Janice wants to forecast website sessions for each month of the next year. Which approach to data analysis should she use?
Trend
Evan recommends that the wording on a webpage be modified based on his analysis. What type of optimization is this an example of?
Content
Annie would like to calculate the ratio of positive to negative mentions. What dimension should she use?
Sentiment
______ are the answers to the question, "how will the goals be measured?
Metrics
"SERP"
Pie charts and tree maps are data visualizations that support which analysis approach?
Relativity
A business’ total profits for last month were $125,000, and the total number of customers last month was 25,000. On average, they retain customers for 15 months. What is the business’ customer lifetime value?
$75
a website analytics metric that pinpoints the percentage of visitors who visit a webpage, then leave the website without viewing any other pages.
Bounce Rate
______ questions ask why something happened.
Diagnostic
"CTR"
Jessica wants a conversion tag from TikTok to fire when a user reaches the “thank you” page after a purchase. What functionality within a tag manager would she use to make this happen?
Trigger
According to the Gartner Analytics Maturity Model, this is the highest level of analytics maturity for a business?
This term refers to the fundamental way of tracking how much money your company earns in response to what it spent on advertising.
Return on Ad Spend (RoAS)
A business leveraging a _______ _______ eliminates the need for programming skills to implement website analytics.
Tag Manager
"CPM"
Cost per Mille (thousand)