Metrics
A measurable value that demonstrates how effectively a company is achieving key business objectives. Generally consists of a metric and a target value?
What is a KPI?
This type of chart show proportions of a whole
What is a pie chart?
In Tableau, this field type contain qualitative values (such as names, dates, or geographical data), and is generally highlighted in blue.
What are dimensions?
In Tableau, this is done using exponential smoothing modeling
What is forecasting?
A Cash register, debit/credit card reader, computer, tablet, and/or Barcode scanner can all be a part of this source of data?
What is a Point of Sale (POS) System?
Uses data analysis about customers' history with a company to improve business interactions with customers, specifically focusing on customer retention and ultimately driving sales growth.
What is customer relationship management?
This type of chart provides a simple way to visualize a sequence of values and is useful when you want to see trends over time, or to forecast future values.
What is a line chart?
In Tableau, a collection of several views, letting you compare a variety of data simultaneously
What is a dashboard?
This measure can be used to help discover a predictive relationship, it indicates that variables are statistical associated or related
What is correlation?
This type of data involves the observation of variables (or subjects) at one particular point in time.
What is cross-sectional data?
A metric calculated by multiplying the average value of a sale by the number of repeat transactions and the average retention time in months for a typical customer
What is customer lifetime value?
This type of chart compares data across categories (dimensions)?
What is a bar graph?
Summary calculations (such as sum and average) for an entire field in Tableau
What is an aggregation?
In Tableau, this Analysis tool shades an area behind the marks in the view between two constant or computed values on the axis (such as between the median, and maximum value).
What is a reference band?
This software in the Microsoft suite is best known as the database management and storage platform?
What are Microsoft Access?
The amount of customers or subscribers who cut ties with your service or company during a given time period.
What is the churn rate?
This type of chart displays the shape of a distribution
What is a histogram?
This shelf in Tableau, allows you to specify which data to include and exclude.
For example, if you might want to analyze the profit for each customer segment, but only for certain shipping containers and delivery times.
What is an the filter shelf?
This measure is used to analyze how well the data fits a particular trend line model
What is R-squared?
Amazon Go uses this technology which features intelligent bar codes that can talk to a networked system to track every product that you put in your shopping cart
What is is RFID technology?
This metric measures how cost-effective your marketing campaigns are when it comes to generating new leads for your sales team
What is cost per lead?
In Tableau, this type of chart is useful for comparing categorical data using color?
What is a highlight table?
Custom fields that define a subset of data based on some conditions. When dragged to a visualization, it defaults to display as the In/Out mode.
What is a set?
This type of trend line is a best-fit curved line that is most useful when the rate of change in the data increases or decreases quickly and then levels out
What is a logarithmic trend line?
Hootsuite is an example of this type of platform, which can be used to track conversations online around specific topics, keywords, phrases, brands or industries
What is a social listening platform?