Basics
True or false, consumers buy more products from a company that cares and uses CSR
true
what brand created deforestation free leather supply chains?
Adidas
what does competitive disadvantage lead to?
reduced market share, lower sales, and diminished profitability.
what does it mean for a brand to use brand differentiation?
standing out from all the other brands
who turned a formeldehyde incident in to a rebrand?
Patagonia
what causes decreased employee morale?
When companies neglect their social responsibilities
what is cause related marketing
Businesses partner with a social or environmental cause to boost sales and enhance their brand image
Which brand partnered with a women's organization?
Dove
who does poor CSR effect?
employees, investors, suppliers, and communities
marketing consists of the BLANK and BLANK of products and services?
promotion and selling
who has a buy one give one program for shoes?
TOMS
What is greenwashing?
when companies exaggerate or misrepresent their environmental or social initiatives to appear more responsible than they are
What is a core principle for a successful CSR initiative?
what is one company you know that has a good csr reputation that we have not talked about? and explain
yay good job!
what causes a loss of trust and reputation?
Not ensuring stakeholders and ethical responsibilities has been fulfilled