Management terms
A boss hires workers, sets budgets, and leads the team to help the store succeed. What process is the boss running?
A clothing store targets customers based on age, gender, and income level. Which marketing segmentation is being used?
Demographic Segmentation
What is the marketing term for businesses that buy goods in large quantities from manufactures and resell them to retailers?
Wholesalers
This core function involves gathering, storing, and analyzing data about customers. trends and competing businesses to make informed decisions. Which core function is this?
Marketing Information Management (MIM)
This "P" refers to the goods, digital items, or services that a business offers to satisfy customer needs.
Product
A team sets a goal to sell 100 shirts this month and writes down the exact steps to do it successfully. What management step are they doing?
Planning
A company advertises heavy winter coats specifically to people living in cold northern states. What kind of segmentation is this?
Geographic Segmentation
A company uses multiple cargo planes and semi-trucks to move products from factories to fulfillment centers. Which marketing function does this illustrate?
Transporting
True or False: A clothing brand decides to stop shipping products through a third party company and instead opens its own warehouses to get products to customers faster. This is Distribution?
True
A local apparel store decides to sell different types of clothing through an online storefront and a physical boutique. This shapes which specific "P"
Place
A manager assigns roles, divides up tasks, and gives employees the tools they need to work efficiently. What management step is this?
Organizing
A show brand groups customers by how often they buy sneakers and their brand loyalty. What type of segmentation is this?
Behavioral Segmentation
True or False: A clothing store trains its employees to use persuasive communication to help shoppers find clothes that fit their needs. This is an example of marketing term "risk taking"
False. This demonstrates the marketing function "selling"
After analyzing competitor rates, production costs, and customer willingness to pay, a tech startup sets its new software subscription at $19.99 per month. What core function is this?
Pricing
A fitness center wants to attract budget conscious college students during its slow summer months, so it introduces a 50% discount on student memberships. This tactic represents an adjustment to which "P"?
Price
The CEO makes big decisions and sets long-term goals for the whole company. What level of leadership is this?
Executive
A diaper brand targets ads directly towards first-time parents with newborns. What kind of segmentation is this?
Demographic segmentation
An electronic store decides to stock a massive inventory of a new smartphone brand before the holiday season. If the phone fails, the store faces a major financial loss. Which distribution function are they managing?
Risk-taking
A snack company notices a steep drop in sales due to changing health trends. To adapt, management must decide whether to update their ingredients or launch an entirely new line. What core function does this demonstrate?
Product/Service Management
A tech company creates a great app, but user quit because the customer service team is slow and unhelpful. The company needs to fix which "P"?
People
A store manager takes rules from headquarters and passes them down to everyday employees. What role are they in?
Middle manager
A business sells products to a customer who values outdoor adventures and healthy living choices. What kind of segmentation is this?
Psychographic Segmentation
A new smart phone manufacturer must choose between selling directly to consumers online or using a network of wholesalers and retailers. If their main goals are to maximize immediate nationwide availability while minimizing their own financial exposure to unsold inventory, which strategy should they choose and why?
They should use wholesalers and retailers. This strategy optimizes nation wide reach through established channels and shifts to burden of inventory risk taking and final selling.
A local gym wants to increase membership. Instead of lowering fees, they launch an educational social media campaign about mental health, hand out flyers, and sponser a local 5K run. What core function is this?
Promotion
To sell a luxury perfume, a company releases a big TV commercial campaign and chooses to sell the perfume in high end deparment stores. Which two "P's" are they using to build their brand?
Place and Promotion