Marketing Basics
Promotion
Everything Else
Trade Promotions
Consumer Promotions
100
People who share similar needs and wants, and are capable and willing to buy products
What is Market?
100
Any form of communication a business or organizations uses to inform, persuade or remind.
What is promotion?
100
A free gift placed in product packaging (toy in cereal box)
What is a factory pack? (or type of premium)
100
Awards given to dealers and employees who successfully meet a sales quota for a set date of time.
What is a sales force promotion?
100
A certificate that entitles customers to a cash discount.
What is a coupon?
200
Segmentation that is based on where consumers are located or climate
What is geographic segmentation?
200
Used to create a favorable image for a business or organization.
What is the institutional promotion?
200
A written announcement that is sent by a business or organization to media outlets promoting an event.
What is a news (press) release?
200
A cash premium paid by a manufacturer to a retailer to help the retailer cover the cost of putting an item on the shelf.
What is a slotting allowance?
200
A game or activity that requires the participant to demonstrate a skill of some sort.
What is a contest?
300
Gender, age, ethnicity, education, occupation, and income fall under this category
What is demographic segmentation?
300
Any paid form of non-personal promotion of ideas, goods, or services
What is advertising?
300
A flat surface or board, usually outdoors, on which large advertisements or notices are posted.
What is a billboard?
300
An opportunity where a company has a booth and introduces new products/ideas to distributors, wholesalers, or retailers.
What is a trade show or convention?
300
When a company promotes its product or services in a location (field or stadium), a group (car racing team), or person (such as a golfer)
What is a sponsorship?
400
This type of income is money left over after taking out taxes.
What is disposable income?
400
Type of advertising that is printed or sent through email to reach a targeted audience.
What is direct marketing (direct mail)?
400
A game of chance.
What is a sweepstakes?
400
When Coca-Cola helps pay for Michigan's Adventure tv commercial because they feature Coca-Cola in it.
What is cooperative advertising?
400
When a company pays for their brand name to be used in a movie, tv show, or sporting event.
What is product placement?
500
The percentage of total sales volume by all companies in a given market.
What is market share?
500
1. Advertising 2. Public Relations 3. Personal Sales 4. Sales Promotion 5. Direct marketing these items make up the ___________ _____________
What is the promotional mix?
500
When a manufacturer supports the retailer by helping to pay for the cost of advertising.
What is cooperative advertising?
500
A cash payment or discount given to the manufacturer to wholesaler or retailer for performing activities to encourage sales.
What is a promotional allowance?
500
When retailers and manufacturers partner together to conduct a promotion. (a cross-promotion)
What is a promotional tie-in?
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