Traditional marketing efforts that reach a large number of people simultaneously.
What is external marketing?
100
This is the most profitable profit center for most fitness facilities.
What is personal training?
100
This is the % of communication that is nonverbal.
What is 93%?
100
60-80% of your new business comes from this form of referral.
What is word-of-mouth?
100
Communication is key between these departments.
What are the service desk and membership department?
200
Expiration dates and limited time offers are an example of this.
What is urgency? OR What is a call-to-action?
200
Profit centers increase this type of revenue
What is non-dues revenue?
200
The demonstration of self-awareness, self-management, social awareness, and relationship management at the appropriate times. Hint: not your average teenager
What is emotional intelligence?
200
The goal of programming.
What is retention?
200
These questions uncover (5) major areas of concern before they become expressed as objections on the tour.
What are qualifying questions?
300
This type of marketing does not involve selling.
What is community outreach marketing?
300
These are the category of clients who have trained in the past 6 months-1 year.
Who are active clients?
300
People working within an organization by serving each other.
Who are internal customers?
300
The phrase "Join for fitness, stay for fun" is reflective of this key to retaining members.
What is sociability?
300
This allows buyers to feel less tension, defense and fear of exploitation.
What is trust and rapport?
400
When a business or its product or service has reached a high level of consumer awareness.
What is TOMA?
400
This was the recommendation for a profit center by Mike James,manager of the World Bank Fitness Center, Washington, D.C., which reportedly raised nearly $40,000 in profits for his club.
What are locker rentals?
400
Seek first to understand and then to be understood is a good technique for this.
What is good listening?
400
Integration, Involvement, and Commitment represent this concept.
What is logical progression?
400
This is what makes you different and better than your competition.
What is a unique selling position?
500
This type of marketing can involve high dollars, but generally stems from a grassroots level using creativity.
What is Guerilla Marketing?
500
The degree to which the price of a product affects consumers purchasing behaviors.
What is price sensitivity?
500
An opportunity to improve service and build an unhappy customer into a happy and loyal customer.
What is a complaint?
500
This change in programming can help a person who may get bored from doing the same routine over and over.
What is diversification?
500
This shows the caller that your time is valuable.
What is setting an appointment, rather than letting a potential client walk-in?