Market Research
B2B Sales
E-Commerce
Product Management
Guest Speakers
100

What type of research uses non-numerical insights?

What is Qualitative

100

What is the process of identifying potential companies to sell to

What is Prospecting?

100

What is the term for buying and selling goods or services online?

What is E-Commerce?

100

What is the person responsible for guiding the product’s success called?

What is Product Manger?

100

What state was Shirley Monte from Amcor from?

What is Michigan?

200

What is the group who represent larger populations?

What is Sample?

200

What is the written offer that outline product details, pricing, and terms for a client?

What is a Proposal?

200

Amazon, Ebay, and Etsy all use a platform where third-party’s can use to sell on, what is this called?

What is Marketplace?

200

What is the process of gathering customer opinions to improve a product?

What is User Feedback?

200

What was Badger Liquor’s biggest event this year?

What is NFL Draft?

300

What is the first step in the market research process?

What is Defining the Research Question?

300

What is the metric used to measure how many potential leads turn into paying customers?

What is Conversion Rate?

300

What strategy helps online stores appear higher in search engine results?

What is SEO, Search Engine Optimization?

300

What are the 5 P's of Product Management?

What is Product, Price, Place, Promotion, and People?

300

What type of welding did Michael from Miller Electric have the most experience in?

What is Tig Welding?

400

What is a reward given to people who fill out a survey called?

What is an incentive?

400

What is it called when a company reaches out to a prospect with no lead?

What is Cold Calling?

400

What is it called when a customer buys once and comes back to buy again?

What is Customer Retention?

400

The measurable values used to track and assess the success or failure of a product are referred to as what?

What are Metrics or KPIs?

400

Where did Dayne from Vyper create his first prototype of the shop chair?

What is His Dad's Garage?

500

What is the process of dividing the market into groups of consumers with similar needs or characteristics?

What is Market Segmentation?

500

What strategy involves targeting specific high-value accounts with personalized outreach?

What is Account-based selling?

500

What type of marketing shows ads to those who visited the site but didn’t buy?

What is Retargeting?

500

What is a product roadmap?

What is Outline its purpose, target audience, key features, and high-level goals?

500

What is one thing that Wendy from JJ Keller always looks at when she goes into a bathroom?

What is the Paper Towel Dispenser?

M
e
n
u