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100
What is your group's topic?
(As assigned)
100
What is a complaint laid against cause marketing campaigns?
Marketing expenditures are much higher than the amount raised for the charity.
100
What is "play space" and what are the implications for marketers?
Where and how we play. More and more things are becoming "play space", including education. We want to have fun while learning, and while doing everyday things. We play games all the time (e.g. on our phones). Marketers can gain attention by incorporating their marketing into games.
100
What is happening to advertising spending?
It is decreasing.
200
How long is your group's presentation, approximately?
45 minutes
200
What two roles must you fill for every group meeting?
Leader and secretary/recorder.
200
Name a company that has been sanctioned for deception.
What is "time space" and what are the implications for marketers?
Consideration for the time it will take a consumer to buy/use/service/maintain a purchase. Time has become a consumer's most valuable commodity so marketers must be sensitive to the overall amount of time they demand from the consumer, or that they can save the consumer.
200
By what percentage did the amount of marketing spending represented by advertising change from the 1980's to the time of the recording?
30% change (80% down to 50%).
300
How many academic articles must be reviewed in the final paper?
Five
300
How frequently will your group meet with the Professor?
Four times during the unit in which you present.
300
What car company failed to report death and injury reports for airbag problems?
Honda
300
What is "green to blue" space and what are the implications for marketers?
Issues relevant to earth, water, and air. Environmental issues are increasingly important so marketers must be sensitive to these things.
300
In what form of media have we seen the greatest advertisement growth?
Mobile
400
What are the days our class meets?
January 10
February 7
March 14
April 18
400
List at least three things that should be included in your group contract.
Leadership issues
Record keeping
Rules of engagement
Task distribution
Timing for meetings
Timing for tasks
Means of evaluating each others’ efforts
Penalties/Rewards
400
How was Olay's Difinity Eye Cream deceptive?
Using photo retouching.
400
What is "inner space" and what are the implications for marketers?
Inside the body--what makes living things tick
Brain imaging--Learning much about workings of the brain e.g. differences in male and female brain structure can lead to better differentiated marketing
400
At the time of the recording approx. how many jobs and what % of employment did marketing activity support in Canada?
Over 1 million jobs
Over 6% of total employment
500
What are the requirements for posting to the discussion board?
Post at least twice in the week
Must post on two different days
Comments must reflect attention to previous posts
Comments must be professional
500
What are the first and last names of all of your group members?
(Varies)
500
What is redlining?
Refusing to sell in certain places based on their location (and concentration of certain demographic minorities).
500
What is "design space" and what are the implications for marketers?
Consideration for how things are designed.
Design is becoming increasingly important.
Moving from words to pictures.
Language is dying.
500
From which parts of the world has Canada recently seen the biggest gains and losses in immigration?
Far less immigration from Europe (losses), and far more from Asia (gains).