Basics
The term used for something necessary for survival.
What is a Need?
Marketing satisfies these for a customer.
What are Needs and Wants
Moving products through the different routes from producer to customers.
What is Channel Management.
What is From Utility
The term for a physical item that can be touched.
What is a Good.
Marketing works to build this with customers.
What is Relationships.
Goods, services and ideas.
What is Product.
Gathering and analyzing information. Also known as Market Research.
What is Marketing Information management.
Characteristic added when products are available at convenient locations.
What is Place Utility.
The term for a concept, cause, issue, image or philosophy.
What is an Idea.
The degree to which customers are pleased with the companies products and services.
What is Customer Satisfaction.
Amount of money requested or exchanged for a product.
What is Price.
Analyzing the potential or different marketplaces in order to create strategies to target a specific market.
What is Market Planning
Products are made available at times the customers need and want them.
What is Time Utility.
The term for something a person desires but can live without.
What is a Want.
A specifc group of customers to whom a company aims its products and services.
What is a Target Market.
The locations and activities involved in getting the product or service to the end users.
What is Place.
Determining which products a business should offer to meet customer need.
What is Product/Service Management.
Added when marketing provides a customer with info about a product or service.
What is Information Utility.
The term for an action that one person performs for another usually for a fee.
The difference between income earned and expenses incurred during a specific period of time.
What is Profit.
Process of communicating with potential customers in an effore to influence their buying behavior.
What is Promotion
All personal communications with customers.
What is Selling.
Refers to the characteristics of a product that satisfies human wants and needs.
What is Economic Utility