Marketing Basics
The specific group of people a business aims to attract and serve.
What is the target audience?
The cost customers pay for a product or service.
What is price?
This form of marketing relies on platforms like TV, radio, or print.
What is traditional marketing?
A short, persuasive message designed to convince someone to buy a product.
What is a sales pitch?
This focuses on improving a website’s visibility in search engines
What is SEO (Search Engine Optimization)?
A measure of profitability from marketing efforts.
What is ROI (Return on Investment)?
The marketing mix is made up of these four elements.
What are Product, Price, Place, and Promotion?
This type of marketing uses tools like Google Analytics to measure results.
What is modern (or digital) marketing?
This is an important aspect of a good sales pitch that encourages immediate action.
What is a Call to Action?
One advantage of digital marketing is its ability to engage directly with customers. Name another advantage.
What is precise targeting, cost-effectiveness, or measurable results?
The process of communicating to clients and customers a solution to their problem.
What is marketing?
This ensures that the product is available to customers in convenient locations.
What is place?
A downside of this form of marketing is its high costs and limited targeting.
What is traditional marketing?
A strong statement or question that was made or asked to hook the customer.
What is Attention-Grabbing Start?
A downside of digital marketing is the overwhelming learning curve. Name another disadvantage.
What is over-saturation or dependence on technology?
The item or service offered to meet a customer’s needs or wants.
What is a product?
How the business tells people about the product and encourages them to buy it.
What is promotion?
The main advantage of this type of marketing is precise targeting of specific demographics.
What is digital marketing?
What is 30-60 seconds?
Why might a small business prefer digital marketing over traditional marketing?
What is cost-effectiveness and measurable results?
A measure of how well customers recognize a brand.
What is brand awareness?
An example of a product from the marketing mix.
Answer may vary What is a smartphone, subscription service, or lifestyle program?
Give one example of each type of marketing.
What is a newspaper ad (traditional) and social media ad (digital)?
Telling the customer what the problem or need the product solves or meet.
What is Highlighting the Product's Value?
Digital marketing emphasizes a ________________ communication, targeted campaigns, and digital platforms, e.g., social media advertisements or email marketing