Decisions
The next step after a consumer gathers information about how to satisfy her need
What is alternative evaluation
This is an unfulfilled desire.
What is a want
This is the decision process and actions of consumers as they buy services and products.
What are buying motives
Food, water, shelter.
What are physiological needs?
The enduring pattern of emotions and behaviors that helps define an individual.
What is consumer behavior
Agreeing on the product, price, payment method, and delivery happens during this stage.
What is purchase?
This consumer is buying goods and services to produce or market other goods and services for resale.
What are business consumers?
Loyalty is the basis for this buying motive.
What is patronage
A social media company promotes connecting with friends and finding communities. Which need is it targeting?
What are social needs? (Love and belonging)
The characteristics and character that make you unique
What is personal identity?
Looking online for nearby bakeries after realizing you need a birthday cake is this step.
What is information search
Comparing a laptop's price, battery life, and performance before purchasing demonstrates this type of motive.
What is rational motive?
Saving time or money, obtaining a high-quality or value purchase are part of this motive
What is rational?
A home security company promotes alarms and monitoring systems. Which level does it target?
What are safety needs?
The activities, relationships, and institutions shared by a group of people over many generations.
What is culture?
You are hungry and need to grab lunch.
What is problem recognition?
These consumers purchase goods and services for their own personal use.
What are final consumers?
This motive is used when buying a birthday card for your best friend.
What are emotional motives
Recognition, respect, confidence, and achievement are associated with this level.
What are esteem needs?
Generally, it is used when purchasing more expensive products or products purchased less frequently.
What is extensive decision-making?
After spending a lot of money or choosing one brand over another, you might second-guess your choice.
What is cognitive dissonance?
Buying a gallon of milk generally involves this type of decision making.
What is routine decision making
Organic food marketers focus on the use of pesticides and other dangers in our food supply.
What is fear
A company offers employees challenging creative projects and opportunities for personal growth. Which need is it supporting?
What is self-actualization?
Explain why understanding Maslow's hierarchy can help a business create more effective advertisements.
What is identifying customer motivations and connecting product benefits to the needs customers want to satisfy?