Internal situation Strategic capabilities Marketing Consumers BRUGES IKKE

100

What is a vision statement?
It is concerned with the desired future state of the organisation; an aspiration that will enthuse, gain commitment and stretch performance. Should answer the following question: - What do we want to achieve?

100

What is competences?
“... The ways the resources are used or developed effectively”

100

What is porters five forces
It’s a model – a framework for analysing the nature of competition within an industry

100

What is the 7 O's
The model used as a framework for finding out who the consumer is
 

200

What is a value chain?
A model used to find out which activities that create value for the organisation; the key activities. The organisation can thereby find out of they should outsource any of the activities – if it can be done better or cheaper by another company.

200

What is treshold capabilities?
The capabilities needed for an organisation to meet the necessary requirements to compete in a given market.

200

What is "define the problem, develop a research plan, collect the information, analyse the information, present the findings and make the decision"
6 steps to develop a marketing strategy

200

What is behavioural perspective, information perspective, emotional perspective, cultural perspective and multi-perspective
The 5 perspectives on consumers
 

300

What is the primary activities in the value chain
Inbound logistics, operations, outbound logistics, marketing & sales and service.

300

What is distinctive capabilities?
The capabilities that critically underpin competitive advantage and that others cannot imitate or obtain.

300

What is qualitative and quantitive approach
The two approaches/methods for research

300

What is Maslows pyramid
The model used to find out the motivation of the buyer
 

400

What is the support activities in the value chain?
Firm infrastructure, human resource management, technology development and procurement.

400

What is goals/objectives
Statements of specific outcomes that are to be achieved

400

What is a market follower
If you imitate other firms and does not come up with anything new

400

What is cultural, social, personal, psychological and buyer
The 5 influences on the consumer behaviour
 

500

What is cost driver and value driver
There are two types of different “drivers”. These are Porter’s generic strategies. A company can compete with low cost or product uniqueness or on a broad or narrow market.

500

What is ridigit
When a capability has become a weakness, as the external environment has changed.

500

What is red and blue ocean strategy
The two strategies used when there is a high industry profit and a low industri profit

500

What is family, friends, social class, selected subcultures, the persons own culture and other cultures
The 6 reference/social groups that can affect a consumer
 

Marketing begreber

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