Internal situation
Strategic capabilities
Marketing
Consumers
BRUGES IKKE

100

It is concerned with the desired future state of the organisation; an aspiration that will enthuse, gain commitment and stretch performance. Should answer the following question: - What do we want to achieve?
What is a vision statement?

100

“... The ways the resources are used or developed effectively”
What is competences?

100

It’s a model – a framework for analysing the nature of competition within an industry
What is porters five forces

100

The model used as a framework for finding out who the consumer is
What is the 7 O's

200

A model used to find out which activities that create value for the organisation; the key activities. The organisation can thereby find out of they should outsource any of the activities – if it can be done better or cheaper by another company.
What is a value chain?

200

The capabilities needed for an organisation to meet the necessary requirements to compete in a given market.
What is treshold capabilities?

200

6 steps to develop a marketing strategy
What is "define the problem, develop a research plan, collect the information, analyse the information, present the findings and make the decision"

200

The 5 perspectives on consumers
What is behavioural perspective, information perspective, emotional perspective, cultural perspective and multi-perspective

300

Inbound logistics, operations, outbound logistics, marketing & sales and service.
What is the primary activities in the value chain

300

The capabilities that critically underpin competitive advantage and that others cannot imitate or obtain.
What is distinctive capabilities?

300

The two approaches/methods for research
What is qualitative and quantitive approach

300

The model used to find out the motivation of the buyer
What is Maslows pyramid

400

Firm infrastructure, human resource management, technology development and procurement.
What is the support activities in the value chain?

400

Statements of specific outcomes that are to be achieved
What is goals/objectives

400

If you imitate other firms and does not come up with anything new
What is a market follower

400

The 5 influences on the consumer behaviour
What is cultural, social, personal, psychological and buyer

500

There are two types of different “drivers”. These are Porter’s generic strategies. A company can compete with low cost or product uniqueness or on a broad or narrow market.
What is cost driver and value driver

500

When a capability has become a weakness, as the external environment has changed.
What is ridigit

500

The two strategies used when there is a high industry profit and a low industri profit
What is red and blue ocean strategy

500

The 6 reference/social groups that can affect a consumer
What is family, friends, social class, selected subcultures, the persons own culture and other cultures