Organic
Top of funnel
Sales-touch
Self-service
Lifecycle
100

How many organic website visitors did we have in 2022?

A. 3.6M
B. 7.4M
C. 13.1M

B. 7.4M

(7,405,845)

100

Who closed our first co-selling deal sourced by partner Aircall?

Samantha Slossberg

(Shoutout to Ashley Dortch, Griff Barth, & Johnny Stevens for identifying Aircall leads)

100

Name two reasons customers should switch to ActiveCampaign from an upmarket competitor.

— Price to value
— Speed to ROI
—Ease of use
— Intelligent automations
— Robust app ecosystem

100

Name two cities where we've hosted Study Halls in 2023.

Amsterdam, Atlanta, Charleston, Chicago, DC, Dublin, Indy, London, & NYC

100

What are the names of our AC for Sales plans?

Plus, Professional, Enterprise

200

What is our most popular landing page?

A. /email-marketing
B. /marketing-automation
C. /sales-crm

A. /email-marketing

(4,330,947 visitors in 2022)

200

What percentage of ActiveCampaign revenue do referral partners contribute?

A. 7%
B. 14%
C. 20%

C. 20%

(5 affiliates drive 25% of this 20%)

200

What is the largest Postmark deal sold by an AC sales rep?

A. 50k emails — $660 annually
B. 300k emails — $2,940 annually
C. 3M emails — $11,940 annually

B. 300k emails — $2,940 annually

(Ada Bosco & Victor Belinschi have both sold a 300k email plan)

200

Name two of our incredible CAT managers.

— Erin Piercy (AMER)
— Jake Smith (AMER)
— LJ Neary (EMEA)
— Olivia Guimaraes (LATAM)

200

What creates more expansion ARR—contact or plan tier expansion?

Contact expansion

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