Chapter 5 Global Vision
A company engaged in international trade beyond exporting and importing is called?
Multinational Corporation
Recognizing inconsistency between individual's values or their opinions and their actual behavior is called
Cognitive Dissonance
_________ ________ is the marketing of goods and services to individuals and organizations for purposes other than personal consumption.
Business Marketing
Segmenting markets by age, gender, income, ethnic background, & family life cycle is called
Demographic Segmentation
A value or attitude deemed acceptable by a group is called a
Norm
Marketing that targets markets throughout the world is called
Global Marketing
The amount of time and effort a buyer invests in the search, evaluation and decision process is called
Involvement
The demand for two or more items used together in a final product is often called
Fluctuating Demand
Segmenting markets by region of the country or the world , market size, density, or climate is called
Geographic Segmentation
An International bank that offers low-interest loans, advice, and information to developing nations is called
World Bank
When a domestic Co. buys part of a foreign Co. or joins with a foreign Co. to create a new entity that is called a
Joint Venture
Unlike High-involvement products, low involvement Goods and Services are generally associated with what type of Response behavior?
Routine
When a Business product need is directly related to a consumer demand it s called a
Derived Demand
________are business customers who consider numerous suppliers, solicit bids, and study all proposals carefully before selecting a supplier
Optimizers
When the sales of an existing product remain the same despite the introduction of a new product it is often called
Cannibalization
A form of Trade in which all or part of the payment for goods and services is in the form of other goods and services is called a
Countertrade
Celebrities are often used to influence consumer buying decisions and in the Marketing process referred to as what type of leader?
Opinion Leaders
A situation in which the purchaser reorders the same goods or services without looking for new information or investigating other suppliers is called a
Straight Re-buy
A strategy used to select one segment of the market for Targeting Marketing efforts is called
Concentrated Targeting Strategy
According to Maslow's needs hierarchy, the most basic needs are
Physiological needs (hunger / thirst)
Recognizing & reacting to international marketing opportunities & threats and use of global marketing strategies is called having a
Global Vision
________ is defined as attitudes, perceptions, beliefs, self-evaluations or how someone perceives themselves.
Self-Concept
A _____ ______ includes all people in an organization who become involved in the purchase decision.
Buying Center
A CRM technique that focuses on thanking the customers for their business is called a ______ Program
Loyalty
When one party has confidence in an exchange partner's reliability and integrity it is called
Trust