1
2
100
'Toyota. Drive your dream' is an example of ________
tagline/slogan
100
If you encourage people to buy, use or do something, you, in other words, _________
promote
200
A design or symbol used by a company to advertise its products is called _______________
logo
200
A feature of a product that makes it different and better than similar products:
a. tagline
b. Unique Selling Point (USP)
c. brand
b. USP
300
A 'Marketing campaign' is ________:
a. the name of a product produced by some company
b. A business activity to find out what customers want, designing products and selling them effectively
c. A short and easy phrase to remember that a company uses in its advertisements
b. A business activity to find out what customers want, designing products and selling them effectively
300
What is the USP of this product?
water-resistant
Better camera and zoom
prestigious
400
Come up with a tagline (slogan) for this product:
students' own answers
400
What is 'target market'?
a group of people that a product is aimed for.
We think about their age, gender, income and location
500
What's the target market of this product?
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gender: girls
age: 3+
income: any
location: any
500
What's the target market of this product?
age: 25 or 30+
gender: both men and women
income: more than $90 000 a year
location: cities