an advantage over the competition that is not easily copied and can be maintained over a long period of time
What is sustainable competitive advantage
100
content distributed through online and mobile technologies to facilitate interpersonal interactions.
What is social media
100
the moral principles or values that generally govern the conduct of an individual or a group.
What is ethics
100
a computer program, installed on hard drives, that provides identifying information.
What is cookie
100
a buying decision made by customers on the spot when they see the merchandise
What is impulse buying
200
achieved when a firm develops value-based strategies for retaining loyal customers and provides outstanding customer service.
What is customer excellence
200
are free to download, but they place ads on the screen when using the program to generate revenue.
What is ad-supported apps
200
all the individuals and groups that have a stake in a firm
What is stakeholders
200
the characteristics of human populations and segments, especially those used to identify consumer markets
What is demographics
200
a subset which comprises the alternative brands or stores that the consumer states he or she would consider when making a purchase decision
What is evoked set
300
communication by a marketer that informs, persuades, and reminds potential buyers about a product or service to influence their opinions and elicit a response
What is promotion
300
the percentage of times a visitor leaves the site almost immediately, such as after viewing only one page
What is bounce rate
300
examines those ethical problems that are specific to the domain of marketing.
What is marketing ethics
300
the persistent increase in the price of goods and services
What is inflation
300
an internal conflict that arises from an inconsistency between two beliefs or between beliefs and behavior
What is postpurchase cognitive dissonance
400
when customers act as collaborators to create the product or service
What is value cocreation
400
shows how users proceed through the information on a website
What is click paths
400
representation, omission, act, or practice in advertisement that is likely to mislead consumers acting reasonably under the circumstances
What is deceptive advertising
400
this group was born into a world that already was full of electronic gadgets and digital technologies
What is Generation Z
400
consists of salient, or important, attributes about a particular product
What is evaluation criteria
500
2nd step in the marketing plan; uses a SWOT analysis that assesses both the internal environment and the external environment.
What is situation analysis
500
a technique that allows marketers to analyze data from social media sites to collect consumer comments about companies and their products
What is sentiment analysis
500
the set of values within a marketing firm, or in the marketing division of any firm, that guide decision making and behavior.
What is ethical climate
500
macroeconomic factor that affects the way consumers buy merchandise and spend money, both in a marketer's home country and abroad
What is economic situation
500
one or more persons whom an individual uses as a basis for comparison regarding beliefs, feelings, and behaviors