What are the persons who buy products and services mostly for their own use?
100
Marketing Mix
What is the blending of four marketing elements - product, distribution, price, and promotion?
100
Market Research
What is finding solutions to problems through carefully designed studies involving consumers?
100
Product
What is everything a business offers to satisfy a customer's needs?
200
Business Consumers
What are the persons, compamies, and organizations that buy products for the operation of a business, for incorporation into other products and services or for resale to their customers?
200
Identify a need
What is the first step of decison-making?
200
Intangible
What is meaning has no physical form?
300
Marketing Strategy
What is a company's plan that identifies how it will use marketing to achieve its goals?
300
Buying Motives
What is the reason comsumers decide what products and services to purchase?
300
Inseparable
What is the meaning that they are consumed at the same time they are produced?
400
Target Market
What is a specific group of consumers who have similar wants and needs?
400
Emotional buying motives
What is the reason consumers purchase based on feelings, beliefs, and attitudes?
400
Perishable
What is the meaning that the availability of a service must match the demad for that service at a specific time?
500
Marketing
What is the activity, set of instittuions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large?
500
Rational buying motives
What is the reason consumers purchase based on logic and facts?
500
Brand name
What is provides a unique identification for a company's products?