What is Distribution Channel
Which P is channel marketing on the marketing mix
Place
This flow describes the physical movement of goods through the channel.
Product Flow
______ refers to selling products directly to the consumer in a non-retail environment. Instead, sales occur at home, work, online, or other non-store locations.
Direct selling
Mc_____ uses a distribution channel
Mcdonalds
This ocean animal has three hearts.
Octopus
A channel with no intermediaries is called this.
A Direct channel
This flow refers to who legally owns the product at each stage.
Ownership Flow
The _____, also known as the distributor, acquires goods from a manufacturer, farmer or miner, holds them in a distribution center and then sells them to retailers.
wholesaler
This insurance company eliminated agents to sell directly online.
Geico
This food never spoils and has been found edible in ancient tombs.
Honey
A distribution channel is best described as this.
A string of independent organizations that make a product available to consumers
Most producers rely on these rather than selling directly to consumers.
Intermediaries
This concept explains how different customer segments require different levels of service.
Service outputs
This type of retailer creates competitive advantage by offering many products in one location, increasing contact efficiency.
Supermarket or large grocery retailer
This planet rains diamonds.
Neptune
What do most manufacturers use to sell their product
a Marketing/ Distribution Channel
Advertising and sales promotions move through this channel flow.
Promotion flow
These are the additional P's of retailing.
Presentation and personnel
S_____’s consumer electronics and mobile solutions market distribution channels, and how critical they are to its success.
Samsung
Tara has followed this Jam Band to over 120 shows since 1993. Rhymes with the sound a basketball makes when it goes through the rim without touching.
Phish