2 OPTIONS
A school buying 30 computers for its IT Laboratory is classified under (B2C Purchasing / B2B Purchasing)?
B2B Purchasing
The "Users" in an organizational Buying Center are always the ones who negotiate prices and formal contract terms.
BLUFF
(Buyers or procurement agents negotiate terms; Users are the ones operating the product/equipment).
What motivational hierarchy model is frequently used to analyze psychological factors in consumer decisions?
Maslow's Hierarchy of Needs
Derived demand means B2B market demand is directly created by institutional buyers regardless of end-consumer habits.
FALSE
(Derived demand comes directly from consumer demand for final products).
Which decision-making group involves a slower and more formal evaluation committee: (Consumer Household / Organizational Buying Center)?
Organizational Buying Center
School administrators who control the flow of sales representatives' proposals to the School Head are known as Deciders.
Bluff
(They are Gatekeepers).
What type of demand concept states that shoe sales in retail directly dictate the market demand for leather hides?
Derived Demand
Total Cost of Ownership (TCO) in B2B procurement includes purchase price, maintenance, energy efficiency, and warranty support.
TRUE
In the Buying Center, is the School Head who approves the final purchase budget the (Decider / Buyer)?
Decider
B2C marketing channels rely heavily on retail stores and e-commerce platforms for fast checkout.
FACT
What formal group or committee within an organization is involved in the purchasing decision-making process?
Buying Center
Gatekeepers in the Buying Center are responsible for approving the final budget for major purchases.
FALSE
(Deciders approve the budget; Gatekeepers control the flow of information).
Is derived demand characteristic of the (Consumer Market / Organizational Market)?
Organizational Market
Mang Tino’s Bakery case study is an example of an organizational B2B research study aimed at buying factory machinery.
BLUFF
(It is a local scenario focused on understanding consumer/walk-in buyer behavior regarding pandesal sales).
In the Buying Center, what specific role is played by technical experts who help set product specs and standards?
Influencers
B2C transactions typically involve fewer buyers but much larger order quantities compared to B2B transactions.
FALSE
(B2C has many buyers in small quantities, whereas B2B has fewer buyers making bulk purchases).
Which type of marketing focus relies heavily on mass media ads and social media campaigns: (B2C Tactical Focus / B2B Tactical Focus)?
B2C Tactical Focus
What promotional strategy uses personal selling, technical proposals, and customized contracts, which is primary in B2B marketing?
Personal Selling (or B2B Tactical Focus)