MARKETING PRINCIPLES
LOGOS AND BRANDING
MARKETING RESEARCH
DIGITAL MARKETING/ONLINE REVIEWS
SWOT and Pricing Strategies
PRICING STRATEGY MATH
CLASS OF 85 AFTERPARTY
200
This is the name of the canned water brand that we used to learn about marketing principles.
What is Liquid Death?
200
In our lecture, we discussed "this brand" as the most valuable in the world (as of 2024).
What is Apple?
200
This is data that has already been collected by someone else for a purpose other than that for which it was intended (e.g., using Census data to estimate the market size for a beverage).
What is "Secondary Data"?
200
We discussed "this" issue as being the biggest difference between Digital/Online retailing versus physical/in real life retailing.
What is abandoned carts/abandonment rate?
200
In your SWOT analysis, these two attributes are "Internal".
What are "Strengths" and "Weaknesses"?
200
Variable costs are $.80 per unit and fixed costs are $10,000. If you sell 5000 units, this is your total cost.
What is $14,000?
200
Name the Song or the Artist
300
This brand of water that we looked at used their blue bottle packaging as part of their branding.
What is Saratoga? 
300
When larger retail outlets “brand” products with their own labels rather than national brands...it is called this.
Examples include Big K Cola (Kroger) or Sam’s Cola (Walmart) instead of Coca Cola.
What is a "Private Label" brand?
300
When we developed surveys to gather data specific to your product...this is called "this" kind of research.
What is "Primary" research?
300
This online platform had the highest cost-per-click from our notes.
What is LinkedIn?
300
If there is a breakout of Avian Flu that dramatically reduces the number of chickens in the US, this would be an example of "this" in a Chick-Fil-A SWOT analysis.
What is a "Threat"?
300
Variable costs are $.80 per unit and fixed costs are $10,000. If you sell 5000 units, this is the cost per unit.
What is $2.80?
300
Name the Song or the Artist
500
This brand of water positions itself as the water for "foodies", is promoted by Stanley Tucci, and is served in high end restaurants.
What is San Pellegrino?
500
These types of "non-branded" products are typically the least expensive options in a grocery store.
What are "generic" brands?
500
The following survey question violates what principle:
What is Mutually Exclusive?
500
We discussed the Wordle puzzle as an example of "this" kind of Marketing.
What is Content Marketing?
500
This was the best price point for Lulu to sell her Lemonade.
What is $3.25 per unit?
500
Variable costs are $1.25 per unit, fixed costs are $15,000, and the company sells 10,000 units at $3.50 per unit. This is the revenue.
What is $35,000?
500
Name the Song or the Artist
800
One dimension of Liquid Death is related to their packaging...they promote "Death to ..." this material.
What is Plastic?
800
Most logos we discussed for private sector companies were "this" type of logo. Meaning that the logo is given legal protection by the Federal Government (but potentially may not be protected outside the US) ensuring that they cannot be used or misused by other companies.
What is "trademarked"?
800
When we learned how to write survey questions, we always use an odd number of options on a linear scale response (e.g., 1-5 or 1-7) for this reason.
To provide the respondent with a "pivot" or "neutral" point.
800
We discussed that online ratings typically following "this letter" distribution.
What is a "J" Distribution?
800
When a company prices a product at "$9.99" rather than "$10.00", this is an example of "THIS" kind of Psychological Pricing.
What is "charm" pricing?
800
Variable costs are $1.25 per unit, fixed costs are $15,000, and the company sells 10,000 units at $3.50 per unit. This is the profit.
What is $7,500?
800
Name the Song or the Artist
1000
This was the most expensive of the four brands of water that we studied.
What is Not Beer?
1000
We discussed this university's logo in our logo identification exercise:
What is the University of California Santa Cruz Banana Slug (Sammy)?
1000
After you collect responses to the question "How likely are you to recommend this product/service to your friends?", the Net Promoter Scores is calculated by subtracting "this" from "this". (must get both correct)
What is the percentage of detractors (scores less than 6) from the percentage of promoters (scores of 9 or 10)?
1000
We used these three pieces of information in the equation to calculate Influencer Score. Provide at least 2 of 3.
What are: number of followers, engagement rate ((avg number of posts + avg number of comments)/followers), and frequency of posts.
1000
When a company is entering a new market, "this" strategy involves starting at a low price and then increasing its price slowly in small increments.
What is penetration pricing?
1000
Variable costs are $1.25 per unit, fixed costs are $15,000, and the company sells 10,000 units at $3.50 per unit. This is the profit per unit.
What is $.75?
1000
Name the Song or the Artist
