MARKETING PRINCIPLES
LOGOS AND BRANDING
MARKETING RESEARCH
DIGITAL MARKETING/ONLINE REVIEWS
SWOT ANALYSIS
PRICING STRATEGY MATH
200
This is the name of the canned water brand that we used to learn about marketing principles.
What is Liquid Death?
200
In our lecture, we discussed "this brand" as the most valuable in the world (as of 2024).
What is Apple?
200
This is data that has already been collected by someone else for a purpose other than that for which it was intended (e.g., using Census data to estimate the market size for a beverage).
What is "Secondary Data"?
200
We discussed "this" issue as being the biggest difference between Digital/Online retailing versus physical/in real life retailing.
What is abandoned carts/abandonment rate?
200
These two elements in a SWOT analysis are considered to originate internally (i.e., are generally within the company's control).
What are Strengths and Weaknesses?
200
Variable costs are $.80 per unit and fixed costs are $10,000. If you sell 5000 units, this is your total cost.
What is $14,000?
300
This is the water brand that recruits campus ambassadors to market their product.
What is LaCroix?
300
When larger retail outlets “brand” products with their own labels rather than national brands...it is called this.
Examples include Big K Cola (Kroger) or Sam’s Cola (Walmart) instead of Coca Cola.
What is a "Private Label" brand?
300
When we developed surveys to gather data specific to your product...this is called "this" kind of research.
What is "Primary" research?
300
This online platform had the highest cost-per-click from our notes.
What is LinkedIn?
300
New tariffs would most likely be classified as "this" within a SWOT analysis.
What is a threat?
300
Variable costs are $.80 per unit and fixed costs are $10,000. If you sell 5000 units, this is the cost per unit.
What is $2.80?
500
This brand of water positions itself as the water for "foodies", is promoted by Stanley Tucci, and is served in high end restaurants.
What is San Pellegrino?
500
These types of "non-branded" products are typically the least expensive options in a grocery store.
What are "generic" brands?
500
When we examined "failed" products, we discussed "this" beverage that was discontinued and then reintroduced 79 days later.
What is "New Coke"?
500
We discussed the Wordle puzzle as an example of "this" kind of Marketing.
What is Content Marketing?
500
This was the name of the person who visited our class from Chick-Fil-A and discussed a SWOT analysis for the company.
What is Mrs. (Katherine) Benson?
500
Variable costs are $1.25 per unit, fixed costs are $15,000, and the company sells 10,000 units at $3.50 per unit. This is the revenue.
What is $35,000?
800
One dimension of Liquid Death is related to their packaging...they promote "Death to ..." this material.
What is Plastic?
800
Most logos we discussed for private sector companies were "this" type of logo. Meaning that the logo is given legal protection by the Federal Government (but potentially may not be protected outside the US) ensuring that they cannot be used or misused by other companies.
What is "trademarked"?
800
When we learned how to write survey questions, we always use an odd number of options on a linear scale response (e.g., 1-5 or 1-7) for this reason.
To provide the respondent with a "pivot" or "neutral" point.
800
We discussed that online ratings typically following "this letter" distribution.
What is a "J" Distribution?
800
These two elements in a SWOT analysis are considered to be positive.
What are "Strengths" and "Opportunities"?
800
Variable costs are $1.25 per unit, fixed costs are $15,000, and the company sells 10,000 units at $3.50 per unit. This is the profit.
What is $7,500?
1000
This was the most expensive of the four brands of water that we studied.
What is Not Beer?
1000
We discussed this university's logo in our logo identification exercise:
What is the University of California Santa Cruz Banana Slug (Sammy)?
1000
After you collect responses to the question "How likely are you to recommend this product/service to your friends?", the Net Promoter Scores is calculated by subtracting "this" from "this". (must get both correct)
What is the percentage of detractors (scores less than 6) from the percentage of promoters (scores of 9 or 10)?
1000
We used these three pieces of information in the equation to calculate Influencer Score. Provide at least 2 of 3.
What are: number of followers, engagement rate ((avg number of posts + avg number of comments)/followers), and frequency of posts.
1000
When we discussed "Highly Buff Athletic Center", the following information was classified in "this" quadrant of the matrix:
The candidate for mayor is proposing a 1% sales tax increase on businesses in the city to pay for additional city services.
What is a "Threat"?
1000
Variable costs are $1.25 per unit, fixed costs are $15,000, and the company sells 10,000 units at $3.50 per unit. This is the profit per unit.
What is $.75?