Digital Marketing Channels
Process of optimizing your website pages and content so that they appear organically in the search engine results pages
An energy drink that accelerates your metabolism and transforms your workout.
What is Celsius?
Dropbox utilizes this to promote Dropbox Paper, a collaborative creation tool. They made the video high energy, bright graphics, and upbeat music to make it more appealing.
What is Adobe?
Number of marketing channels discussed today
What is eight?
An always-on channel that helps communicate with customers and promote products or services through various platforms.
What is social media marketing?
What is Celsius being B2B and B2C?
Buffer leverages this by publishing blogs on various websites targeting individuals who influence their customers.
B2B and B2C
This is a method or platform, businesses use to market their products or services to other businesses.
What is Marketing Channel?
Contact current customers and reach out to prospective customers with targeted, personalized, one-to-one communications through email inbox
co-marketing partnerships & sponsorships
Part of content marketing, videos that can be shared on platforms like YouTube, social media, or your website. Videos work well to engage and grab the audiences attention.
What is video marketing?
Adobe implemented targeted and personalized B2B this type of campaign
used to find qualified leads, lead consumers through the sales funnel, and provide support.
Process of creating and sharing useful or engaging online materials like blog posts, videos, or guides, that help your audience while staying connected to your brand & its products/services
What is content marketing?
To build relationships with retailers, gyms, and other businesses.
What is why they use co-marketing partnerships and sponsorships?
Paying to have your ads show up at the top of search engine results when people search for specific keywords or topics related. Works more quickly and reliably than organic search.
What is paid search?
Segmented their email list based on different products and services
What is how Adobe executed its email marketing strategy?
Hubspot
What is a company that uses a marketing channel?
Builds brand awareness and customer loyalty, drives sales, and reaches a specific target audience
What is digital marketing channels?
SEO, Email Marketing, Video Marketing
What is other ways Celsius can utilize B2B marketing channels?
Use software to purchase display advertisements (webpage ads) from advertising platfors automatically. The program determines where and when to place the ads.
What is programmatic display advertising?
Adobe used this to assess the engagement level of each contact.
Lead scoring
Two or more businesses combine efforts to work toward individual business goals, including reaching a larger target audience, generating traffic, or increasing brand awareness.
What is partnerships and sponsorships?