Vocabulary
Target Market
Marketing Mix
Advertising
Miscellaneous
100
What is a group of people who have the ability to purchase your product because they all have the same needs?
What is a market?
100
What is the target market for pampers diapers?
What is moms?
100
What is the word that means you pay for advertising to get the word out?
What is promotion?
100
What is the company name or logo on a print ad referred to as?
What is the signature?
100
What is money leftover after all your bills are paid?
What is discretionary income?
200
What is people who buy products for personal use in their home, their car, or for their kids?
What is the consumer market?
200
What is the target market for Old Spice cologne?
What is males?
200
What is the most expensive way to advertise?
What is television?
200
What the message of the ad is referred to as?
What is copy?
200
What is a word used to describe a person's age, income, occupation, gender, and race?
What is demographics?
300
What is businesses that buy products for use in their businesses?
What is organizational market?
300
What is the target market for a Ford pickup truck with camo colored window covers?
What is an outdoors man, or hunters?
300
What is the time at night (8-11) when the most people are watching tv?
What is prime time?
300
What is the headline ad technique where the same sound is used over and over again?
What is alliteration?
300
What is the word that means money you have in your paycheck after taxes are taken out?
What is disposable income?
400
What is product, place, price, promotion, and people?
What is the Marketing Mix?
400
What is the target market for Barbie dolls?
What is pre-teen girls?
400
What type of advertising is going away more than any other type?
What is print (newspaper)?
400
What is the ad technique where opposite words are used?
What is paradox?
400
What is the word that means grouping people together according to what their opinions and lifestyles are?
What is psychographics?
500
What is when an ad is meant for a very specific type of consumer? For example, Fructis shampoo for women only.
What is target market?
500
What is the target market for a pink snowmobile?
What is female outdoors people?
500
What type of advertising is the least expensive?
What is social media?
500
What is the picture in an ad?
What is the illustration?
500
What is known as the business-to-business market?
What is organizational market?
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