Visual Merchandising
Artistic Elements
Types of Displays
Review Ch. 1, 2, 17
100
An architectural canopy that extends over a store's entrance, commonly seen at movie theaters.
What is a marquee?
100
This is a circular illustration of the relationship between colors.
What is the color wheel?
100
Expensive items like jewelry are kept in this type of display case.
What is closed?
100
Receiving a free trial of a product in the mail is what type of promotion?
What is product sample?
200
This refers to the visual and artistic aspects of presenting a product to a target group of people.
What is display?
200
Colors found opposite each other on the color wheel which are used to create high contrast.
What are complementary colors?
200
This type of display consists of a model room and can commonly be found at home improvement stores like Lowe's, Home Depot, Menard's, etc.
What are architectural displays?
200
When two companies share advertising costs it is known as this.
What is cooperative advertising?
300
This type of display is where you can find gum, inexpensive toys, or impulse buys.
What is POP (point of purchase) display?
300
These are also known as analogous colors and are next to each other in the color wheel.
What are adjacent colors?
300
Special types of display elements that include tables, mannequins, and shirt forms are known as this.
What are props?
300
This type of promotion creates a favorable image for a company, products, or its policies.
What is public relations?
400
Basic types of these include display cases, tables, counters, floor and wall shelving units, and stands.
What are fixtures?
400
Three colors equally spaced on the color wheel
What are triadic colors?
400
Putting up garland and Christmas lights are an example of this type of interior display.
What are store decorations?
400
This is the most expensive type of promotion.
What is personal selling?
500
A typical store layout includes these four types of spaces?
What are: selling space, storage space, personnel space, and customer space
500
In a display this is the area that attracts attention first.
What is the focal point?
500
These can be found in the middle of the mall or in an individual store and can develop pictures, sell cell phones, jewelry etc.
What are kiosks?
500
Items with a company's name that are typically printed on a pen, magnet, pencil, etc. are known as this.
What are traffic builders?
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