The primary purpose of this type of advertising is to increase sales.
What is promotional advertising?
100
Relatively inexpensive, useful items, featuring an advertiser's name or logo.
What is specialty or specialty media?
100
The media cost of exposing 1000 readers to an advertising impression.
What is CPM or cost per thousand?
100
What term describes the process of planning, pricing, promoting, selling, and distributing ideas, goods, or services?
What is marketing?
200
This is when a company connects their name with a worthy cause to make a good impression.
What is institutional advertising?
200
This type of advertising uses banners or pop-ups.
What is online advertising?
200
The number of homes or people exposed to an ad.
What is audience?
200
Tangible items that have monetary value and satisfy your needs and wants are known as this.
What are goods?
300
This type of advertising is included in publications like Time, Sports Illustrated, Reader's Digest, etc.
What is a magazine?
300
This type of advertising is popular because it combines sight, sound, action, and color to produce a compelling advertising message.
What is television advertising?
300
Wanted, real estate, personals, or auto sales are this type of ad in a newspaper.
What is classified?
300
The person that purchases a a sweatshirt in the Montague DECA School store is this.
What is a customer?
400
This type of advertising can be found on taxis, buses, public benches, bus stops, and subways.
What is transit advertising?
400
Telephone listings including White and Yellow Pages that businesses and residents receive for free.
What is a directory?
400
Number of times a person is exposed to an ad.
What is frequency?
400
Identifying the group of people most likely to become customers of your business.
What is target market?
500
This type of newspaper includes high school news and sports as well as city business.
What is a local newspaper?
500
The type of newspapers such as The Wall Street Journal and USA Today are known as this.
What are national newspapers?
500
This is what you multiply to find the cost of a newspaper ad:
A. cost per column inch X number of inches X columns
B. cost per row X number of inches X columns
C. cost per inch X number of inches X rows
What is cost per column inch X number of inches X columns?
500
This type of interior display might feature orange and black decorations and Halloween items like spiders, bats, etc.