#1
Marketing helps the business make better decisions about what to sell and how to sell it.
Why do businesses that use the marketing concept benefit more from marketing?
Fair Packaging and Labeling Act in 1996
What federal law is intended to protect consumers by requiring that packages be accurately labeled and contents fairly disclosed?
The effects of marketing on society include all of the following except
Which national elected leader proposed the Consumer Bill of Rights
A set of standards or rules that guide ethical business
behavior
Code of Ethics
Between one-fourth and one-third of all jobs
What percentage of jobs in the united states involves the performance of marketing activities as a major job responsibility?
A set of standards or rules that guide ethical business behavior
What is a code of ethics?
On average, marketing costs represent what percentage of the price that a customer pays for a product?
An organized effort to influence a company by
refusing to purchase it's products
Boycott
Natural resources and raw materials can be used more efficiently rather than being wasted on products consumers will not buy.
How does marketing help the environment?
Marketers deal directly with customers. They ask customers to spend money for products intended to satisfy needs and wants.
Why do marketers have a special responsibility for ethical behavior?
True
Marketing in the American marketing association’s code of ethics include
The sale of products and services to people in other
countries.
International Trade
The business will be successful only when customers return repeatedly because they are satisfied with the business and believe the business is concerned about their needs
Why is a business that is committed to longterm customer relationships less likely to use high-pressure sales tactics?
All of the following tend to occur when the marketing concept is used effectively except
Complaints about marketing include all of the following except
False
Consists of marketing activities designed to satisfy
customer needs without negatively impacting the
environment
Green Marketing
It helps to prevent or reduce the impact of problems that could otherwise result in serious outcomes to society
If a heat wave in the west is causing electrical outages, how can marketing help alleviate the problem?
All of the following are examples of marketing jobs except
Effective uses for marketing include
Taking personal responsibility for actions
Self-Regulation
Concern about the consequences of actions on
others
Social Responsibility