2-1
How does marketing help businesses?
By finding customers and selling their products and services profitably
On average marketing costs represent what percentage of the price that a consumer pays for a product?
10%
Which national elected leader proposed consumer bill of rights?
John F. Kennedy
international trade
Is the sale of products and services to people in other countries
Why do businesses that use the marketing concept benefit more from marketing?
Customer satisfaction
1 Benefit of marketing?
Standard of living is improved
consumers make better decisions
natural resources are used more effectively
international trade increases
.True or False: Marketing activities result in lower product prices in the long run.
true
which of the following is not one of the four basic right enumerated in the consumers bill of rights?
Right to fair prices
Boycott
refusing to buy something
why us business that is committed to long term customer relationships less likely to use high-pressure sales tactics?
Consumers will have to complete the activities themselves in the order to purchase the product or services
customer satisfaction
It helps with customers wants and needs
Complaints about marketing include all the following except
Marketing creates an imbalance in supply and demand
Marketing activities covered in AMA code of ethic include
prmtion, pricing and distribution
ethics
are moral principals or values based on honesty and fairness
What federal law is intended to protect consumers by requiring that packages be accurately labeled, and consents disclosed?
Fair packaging and labeling act
All of the following are examples of marketing jobs excepts
all of the above are marketing jobs
Effective uses for marketing includes
Both A and B
True or False. The Better Business Bureau is a consumer protection organization sponsored by consumer groups.
False
Code of Ethics
is a set of standards or rules that guides ethical business behavior
Why do marketers have a special responsibility for ethical behavior?
People are expected to be honest and fair in dealings with customers, employees and other businesses.
The effects of marketing on society include all of the following except?
Decrease in international trade
Can marketing have negative results?
yes it can
Social action
People are concerned about the world in which they live
self regulation
taking personal responsibility for actions
If a heat wave in the west is causing electrical outrages, how can help alleviate the problem?
Go get supplies for the situation