4-1
Is Marketing the same as it was some decades ago?
a. Yes it is
b. No it's not
c. Somethings but not all things
b. No it's not
pg.90
Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources?
a. Marketing intelligence
b. Marketing research
c. Customer profiles
d. Internal databases
b. Marketing research
pg.97
A is a good offered either free or at low cost as an incentive to buy a product.
a. patronage reward
b. spiff
c. price pack
d. premium
c. price pack
pg.105
What is Channel members?
Are the business used to provide many of the marketing functions during the distribution process.
pg.112
What is the third step of a typical marketing research process?
A. Define the research problem.
B. Select research approach.
C. Decide sample plan.
D. Analyse data.
B. Select research approach. pg.93
How In what ways have marketing expanded?
a. it has become a global trend
b. it has expanded only to people in china through TV
c. it is only used in the food and clothing industries
A. It has become a global trend
pg.91
All of the following are considered to be drawbacks of local marketing EXCEPT :
a. it can drive up manufacturing and marketing costs by reducing economies of scale.
b. it can create logistical problems when the company tries to meet varied
requirements.
c. it can attract unwanted competition.
d. it can dilute the brand's overall image.
d. it can dilute the brand's overall image.
pg.98
Setting call objectives is done during which of the following stages of the selling
process?
a. Prospecting
b. Pre approach
c. Approach
d. Handling objections
c. Approach
pg.107
What is a channel of distribution?
Is made up of all of the business involved in completing marketing activities as products move from the producer to the consumer.
pg.112
Which of the following is the advantage of open response-option questions.
A. Responses can be easily classified.
B. Researcher has a good prior knowledge of the subject researched.
C. It provides the respondent with an easy method of indicating his answer.
D. The researcher can avoid the potential problems of open-end questions.
C. It provides the respondent with an easy method of indicating his answer.
pg.96
Which of the following is the impact of promotion cost during the decline stage of the
product life cycle?
A. Promotion cost is high.
B. Promotion cost is increased.
C. Promotion cost is not adjusted.
D. Promotion cost is decreased.
D. Promotion cost is decreased.
pg.92
Cognitive dissonance occurs in which stage of the buyer decision process model?
a. Need recognition
b. Information search
c. Evaluation of alternatives
d. Post purchase behavior
b. Information search
pg.98
Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?
a. Current profit maximization
b. Product quality leadership
c. Market share leadership
d. Survival
a. Current profit maximization
pg.108
What is a non-business organization?
has as it's primary focus something other than providing products and services for a profit.
pg.113
What is the purpose of using direct personal observation when conducting a marketing research?
A. To obtain sufficient responses.
B. To see the actions of the participants.
C. To interview respondents.
D. To avoid communication problem
A. To obtain sufficient responses.
pg.92
The buying behaviour that consumers spend a lot of time searching for information and
making decision is called:
A. Limited decision making.
B. Extensive decision making.
C. Unlimited decision making.
D. Routine decision making
A. Limited decision making.
pg.93
That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way of serving customer needs
is a major tenet of:
a. innovative marketing.
b. consumer-oriented marketing.
c. value marketing.
d. sense-of-mission marketing.
d. sense-of-mission marketing.
pg.99
In determining sales force size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times, it is called the:
a. key-size approach.
b. work-load approach.
c. product-need approach.
d. call-service approach.
c. product-need approach.
pg.109
What is a decision?
Is a choice among alternatives.
pg.105
The price strategy that prices are high at the beginning stage is called:
A. Economy pricing.
B. Price penetration.
C. Price skimming.
D. Premium pricing
A. Economy pricing
Which of the following is not the characteristic of group buying?
A. Buying website is developed.
B. Sellers offer products at significantly reduced price.
C. Buyers need to pay for the goods when received.
D. It is a prepaid purchase.
B. Sellers offer products at significantly reduced price.
pg.95
The biggest or greatest amount of involvement in a foreign market comes through
which of the following?
a. Exporting
b. Joint venturing
c. Licensing
d. Direct investment
a. Exporting
pg.99
is products bought by individuals and organizations for further processing or for use in conducting a business.
a. Consumer products
b. Services
c. Industrial products
d. Specialty products
a. Consumer products
pg.109
How many people does a target market consist of?
A. 10
B. Not certain amount
C.100
D.1000
B. Not a certain amount
pg.100
The following are the objectives of promotion except:
A. To deliver goods on time.
B. To support sales increases.
C. To create awareness.
D. To create an image.
B. To support sales increases.
pg.94