Experiments where researchers create the situation to be studied.
What is simulations
100
The result of analysis that is given to the decision makers in a company.
What is output
100
Analysis
What is the process of simmarizing, combining, or comparing information so that decisions can ultimatly be made.
100
Population
What is all of the people in the group a company is interested in studying.
100
A planned set of questions to which individuals or groups of people answer.
What is survey
200
Questions that offer two or more choices as answers.
What are closed-ended questions
200
The resources used to maintain information, including equipment and procedures, so that is can be used when needed.
What is storage
200
Provides an understanding of factors outside of the organization.
What is external information
200
Experiments
What are controlled situations in which all factors are the same except the one that is being studied.
200
Observation
What is a way to collect information by recording actions without interacting or communicating with the participant.
300
A small group selected from the whole population.
What is sample
300
These are questions that allow respondents to develop their own answers without information about possible choices.
What is open-ended questions
300
Discretionary purchases
What is nonessential purchases that satisfy consumer's wants.
300
Test markets
What are specific cities or geographic areas in which markering experiments are conducted.
300
There is absolutly nothing for this one!
Why hit "correct response", it is nothing!
400
A procedure to identify solutions to a specific marketing problem through the use of scientific problem solving.
What is marketing research
400
Information collected for the first time to solve the problem being studied.
What is primary data
400
Focus group
What is a small number of people brought together to discuss identified elements of an issue or a problem.
400
Input
What is the information that goes into the system needed for decision making.
400
Still nothing here
Nope
500
Information already collected fro another purpose that can be used to solve the current problems.
What is secondary data
500
Information developed from activies that occur within the organization.
What is internal information
500
A procedure in which everyone in the population has an equal chance of being selected in a sample.
What is random sampling
500
Marketing information system (MkIS)
What is an organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and effciency of marketing decisions.