Discretionary purchases are not essential, so consumers can decide whether or not to purchase them.
What is Discretionary purchases?
100
Storage involves the resources used to maintain information, including equipment and procedures, so that it can be used when needed.
What is storage?
100
Secondary data is information already collected for another purpose that can be used to solve the current problem.
What is secondary data?
100
Survey is planned set of questions to which individuals or groups of people respond.
What is survey?
100
Experiments are carefully designed and controlled situations in which all important factors are the same except the one being studied.
What are experiments?
200
Internal information is information developed from activites that occur within an organization.
What is internal information?
200
Analysis is the process of summarizing, combining, or comparing information so that decisions can be made.
What is analysis?
200
Primary date is information collected for the first time to solve the problem being studied.
What is primary data?
200
Closed-ended questions that offer two or more choices as answers.
What are closed-ended questions?
200
Test markets are specific cities or geographic areas in which marketing experiments are conducted.
What are test markets?
300
External Information provides an understanding of factors outside of the organization.
What is external information?
300
Population is all of the people in the group the company is interested in studying.
What is population?
300
Open-ended questions to allow respondents to develop their own answers without additional information about possible choices.
What are open-ended questions?
300
Simulations are experiments where researchers create the situation to be studied.
What are simulations?
400
Marketing Information system is an organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions.
What is marketing information system?
400
Output is the result of analysis given to decision makers.
What is output?
400
A smaller group selected from the population.
What is a sample?
400
A focus group is a small number of people brought together to discuss identified elements of an issue or problem.
What is a focus group?
500
Input is the information that goes into the system that is needed for decision making.
What is input?
500
Marketing research is a procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving.
What is marketing research?
500
Random sampling is everyone in the population has an equal chance of being selected in the sample.
What is random sampling?
500
Obervation collects information by recording actions without interacting or communicating with the participant.