What is the vocabulary term for the not essential, so cosumers can decide whether or not to purchase them?
100
Information that goes into the system that is needed for decision making.
What is input?
100
Secondary data.
What is the vocabulary term for the information that already collected fro another purpose that can be used to solve the current problme?
100
Respondents to develop their own answers without additional information about possible choices.
What is a open-ended questions?
100
Simulations.
What is the vocabulary terms for the experiments where researhers create the situation by studied?
200
Information developed from activities that occur within the organization.
What is internal information?
200
Storage.
What is the vocabulary term for resources used to maintain information, including equipment and prodcedures, so tha it can be used when needed?
200
Obtained through data collection designed specifically in response to current needs of the company.
What is primary data?
200
Focus group.
What is the vocabular term for a small number of people brought together to disscuess identified elements of an issue or problem?
300
Internal Information
What is the vocabulary term for the information developed from activities that occur within the organization?
300
Process of summarizing, combining, or comparing information so that decisions can be made
What is analysis?
300
Poulation.
What is the vocabular term for the people in the group the company is interested in studying?
300
Collects information by recording actions without interacting or communication with the participant.
What is observation?
400
Provides an understanding of factors outside of the organization.
What is external information?
400
Output.
What is the vocabulary term for the result of analysis given to decision makers?
400
A smaller group selected from the population.
What is sample?
400
Experiments.
What is the vocabular term for the designed and controlled situations in which all important factors are the same except the one being studied?
500
Marketing Information System (MkIs)
What is the vocabulary term for an organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and effieciency of marketing decisions.
500
A procedure designed to identify solutions to a specific marketing problem through the use of scientific problem slolving.
What is marketing research?
500
Closed-ended questions/
What kind of survey the most compare offers two or more choices as answers?
500
Specific cities or georaphic area in which marketing experiments are conducted.