1-5 Definition
6-10 Definition
11-15 Vocab Word
16-19 Vocab Word
Nothing
100
An individual's belief about his or her identity, image, and capabilities.
What is self-concept?
100
An unfulfilled desire.
What is want?
100
Consumer behavior.
What is the study of consumers and how they make decisions?
100
Personality.
What is an enduring pattern of emotion and behavior that define an individual?
100
Empty
What is still empty?
200
The forces of love, affection, guilt, fear, or passion, that compel consumers to buy.
What are emotional motives?
200
The characteristics and character that make a person unique.
What is personal identity?
200
Need.
What is anything you require to live?
200
Patronage motives.
What is the reason to buy based on loyalty?
200
Nothing
What is still nothing?
300
A frame of mind developed from a person's values, beliefs, and feelings.
What is attitude?
300
The set of positive or negative factors that direct individual behavior.
What is motivation?
300
Reference group.
What is a group of people or an organization that an individual admires, identifies with, and wants to be a part of?
300
Business consumers.
What are those who buy goods and services to produce and market other goods and services for resale?
300
None
What is still none?
400
The decision processes and actions of consumers as they buy services and products.
What is buying behavior?
400
The reason to buy based on facts or logic.
What are rational motives?
400
Final consumers.
Who is those who buy a product or service for personal use?
400
Lifestyle.
What is the way a person lives as reflected by material goods, activities, and relationships?
400
Zero
What is still zero?
500
The history, beliefs, customs, and traditions of a group.
What is culture?
500
The process by which consumers collect information and choose among alternatives.
What is consumer decision-making process?
500
Buying motives.
What are the reasons that people buy?
500
Blank
What is still blank?
500
Zilch
What is still zilch?
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