1-5
6-10
11-15
16-20
21-22
100
Not essential so consumers can decide whether or not to purchase them.
What is discretionary purchase?
100
involves the resources used to maintain information, including equiptment and procedures
What is storage
100
Information collected for the first time to solve the problem being studied
What is primary data
100
surveys that offer 2 or more answerers such as: yes or no, agree or disagree, selecte a, b, c, or d, or rate on scale of 1-10
What is colsed-ended questions
100
specific cities or geographic areas in which marketing experiments are conducted
What is test markets
200
information developed from activites that occur within the organization
What is internal information
200
Process of summarizing, combining, or comparing information so that decisions can be made.
What is analysis
200
all of the people in the group company is interested in studying
What is population
200
allow respondents to develop their own answers without addition information
What is open-ended questions
200
experiments where researchers create the situation to be studied
What is simulations
300
provides an understanding of factors outside of the organization
What is external information
300
the result of analysis given to decision makers
What is output
300
smaller group selected from population
What is sample
300
small number of people brought together to discuss identified elements of an issue or problem
What is focus group
400
organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions
What is marketing information system
400
procedure desigined to identify solutions to a specific marketing problem through the use of scientific problem solving
What is marketing research
400
everyone in the population has an equal chance of being selected
What is random sampling
400
collects information by recording actions without interating or communitcating with the particapant
What is observation
500
information that goes intot he system that is needed for decision making
What is input
500
iformation already collected for another purpose that can be used to sovle the current problem
What is secondary data
500
planned set of questions to which individuals of groups of individuals respond
What is survey
500
carefully designed and controlled situations in which all important factors are the same except the one being studied
What is experiment
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