Introduction
Fundamentals
Marketing Plan
Market Segmentation
Misc.
100
Toothbrush, hair dryer, food, etc.
What is an example of a good?
100
product place promotion price
What are the 4 P's?
100
strengths weaknesses opportunities threats
What does SWOT stand for?
100
Mass marketing
What did market segmentation take over?
100
Involves understadning the concepts and strategies used to develop and target specific marketing strategies to a select audience
What is market planning?
200
Lawn Mowing, Hair salon, etc.
What is an example of a service?
200
-decide what you are going to sell -design product -decide what to do with existing products
What do we do in product stage of the marketing mix?
200
company customers competition
What are th ethree C's that the internal analysis centers around?
200
age gender ethnic background income marital status education occupation
What is an example of a category of demographics?
200
you cannot physically touch it
What does intangible mean?
300
Process of planning, pricing, promoting, selling, and distributing ideas, goods, and services to create exchanges that satisfy customers.
What is marketing?
300
features brand name packaging service warranty
What are the 5 parts of the product design?
300
-budget -responsibilities -timeliness for completion
What are the specifics needed when creating marketing plan for managers?
300
Demographics Geographics Psychographics Behavioral
What are the four categories invovled with the market segmentation?
300
true
true or false: marketing is a process and it is ONGOING!
400
good= tangible service= intangible
What is difference between and good and a service?
400
enables you to develop a clear picture of your target market lists information about the target market -age, income, ethnic background, occupation, attitudes, lifestlye, and geographic residence
What is a customer profile?
400
-bad management -no profit
What is an example of a company's weakness?
400
involves using a single marketing strategy to reach all customers
What is mass marketing?
400
efforts to inform, persuade, or remind potential customers about a product or service
What is promotion?
500
Distribution Makret Planning Marketing Information Management Pricing Product/Service Management Promotion Selling
What are the 7 marketing core functions?
500
consumer- purchase goods or services for personal use industrial- (business-business) includes all businesses that buy products for use in their operations
What is the difference between a consumer and industrial market?
500
-compitition -new markets
What is an exampleof a company's threat?
500
attitudes activities personality and values
What are the three things we should consider when looking at our customers psychographics?
500
FALSE!!!! focus is always on the custoemr/consumer!!!!!!
The marketing concept states that the focus is always on the competition. true or false?
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