The 4"P"s
Deciding whether a product costs $9.99 or $999 falls under this "P"
Price
Rather than for functionality, people may buy a luxury bag from Louis Vuitton for this reason.
Status (image/ prestige)
A small green gecko has become a famous spokesperson for this insurance brand.
Geico
This $35 marketing simulation is required for the course. True or False?
True
This is the sport I play.
Volleyball
Movie theaters intentionally price a small popcorn at $6.00 and a large at $6.50 so that you completely ignore the small and buy the large. This sneaky strategy manipulates which of the 4 P's?
Price
Marketers look at these basic population statistics (like age, gender) to figure out who might buy their product.
Demographics
This company historically challenged consumers to “Think Different.”
Apple
True or false: The Armstrong & Kotler textbook is required. True or False?
False
What university did I earn my Ph.D. from?
UConn
This "P" is the actual item, service, or digital app being offered to satisfy a customer's need.
Product
Instead of trying to appeal to everyone, Whole Foods focuses on a specific group of health-conscious shoppers. This group is called its ________.
Target Market
Instagram and Facebook are owned by this parent company.
Meta
You may have this many unexcused absences without a participation-grade deduction.
One
Before becoming a marketing professor, I earned my undergraduate degree in this field.
Engineering
The 4 "P"s should be blended into a comprehensive __________ marketing program.
Integrated
The three broad types of brand value are functional, experiential, and __________.
Symbolic
This brand patented the unique, curvier shape of its glass bottle so that consumers could identify the product strictly by touch, even in the pitch dark.
Coca-Cola
An email explaining why you missed class automatically makes the absence excused. True or False?
False
Getting a tattoo after age 50 inspired one of my hashtags. Which one?
#RebelAfter50
A value proposition should have 4 charactertistics. Two of them are "Clear" and "Relevant". Which two are missing?
Differetiated and Credible
This form of segmentation divides a market based on consumer lifestyle, values, personality traits, and daily behavioral patterns.
Psychographic segmentation
This brand’s now-iconic logo was designed by a college student in 1971 for just $35.
Nike
The number one habit you need to succeed in this specific class.
Attendance/ participation
This hashtag reveals exactly how I feel about cooking dinner :-)
#IWishNoMoreCooking