Digital Marketing
What is digital marketing?
What is using online platforms and digital tools to promote products or services.
What’s one reason marketers do research?
What is To understand customer needs
What does B2B stand for in marketing?
What is Business-to-Business
What’s one reason people unsubscribe from emails?
What is Too many emails or irrelevant content
What’s the “4 Ps” of marketing?
What is Product, Price, Place, Promotion
What are two examples of a digital ad?
What is Google Search Ads, Instagram Sponsored Posts, YouTube Ads, Facebook Carousel Ads, TikTok In-Feed Ads, LinkedIn Sponsored Content
What’s “market segmentation”?
What is Dividing customers into smaller groups based on traits
What’s a “lead” in B2B marketing?
A potential business customer
What’s “open rate” in email marketing?
What is The percentage of people who open the email
What’s a “target audience”?
What is the group of people a product is meant for
What does SEO stand for?
What is Search Engine Optimization
What is a consumer persona?
What is A made-up profile of a typical customer
What type of content helps build trust in B2B marketing?
Testimonials, case studies, or product demos.
What’s a “call to action” in an email?
What is a button or link that asks the reader to do something
What’s one reason to test ads with different age groups?
What is to see which message works best for each audience
What’s one way to measure if a digital ad is working?
what is clicks, views, and sales
What’s one reason to test a product before launch?
What is To get feedback and reduce risk
What’s one example of a B2B product?
What is office software, bulk packaging, or machinery
What’s “conversion rate” in email marketing?
What is the percentage of people who take action (like buying or signing up)
What’s one reason to use countdown timers in online sales?
What is to create urgency and boost action
What’s the difference between organic and paid traffic in digital marketing
What is organic is free from search engines; what is paid comes from ads
What’s one reason marketers talk to customers before launching a product?
what is to learn what people want or need
What’s one place B2B marketers connect?
What is LinkedIn
What’s one reason to include images or graphics in an email?
What is to make the email more interesting and visually appealing
What is a customer testimonial in marketing?
What is a statement from a real customer sharing their positive experience with a product or service