Marketing Communication Environment

(Blank)

100

What are the key challenges for market-led organisations in the twenty-first century?

New customers

New competition

New type of organisation

Technological advances

200

What are the three functions of the marketing department?

Strategic function

Operations function

Research function

300

Identify two possible sources or types of ‘noise’ that could distort a marketing message for a tourism advertisement.

Physical noise

Semantic noise

400

List four key players in the marketing communications industry

Marketing communications agencies

Media providers

Creative and design sector

Clients and marketing departments

(Blank)

100

List the processes of the marketing department

Planning and forecasting

Organising and coordinating

Directing and implementing communication

Controlling, monitoring and evaluating

200

What does PESTLE stand for?

Political forces

Environmental forces

Sociocultural forces

Technological forces

Legal

Ecological

300

List three marketing agencies

industry sector

type of client

type of communications

400

What are the main functions of PESTLE analysis in the context of environmental scanning?

1. Understanding events and trends in the external environment

2. Establishing relationships between these event trends
3. Making sense of them in relation to consumers' choices and behaviour

4. Extracting the main implications for decision-making and strategy formation