Marketing Communications
Uber success when it was first of its kind
What is Competitive Advantage?
Something illegal
Net profit after taxes divided by total assets
What is ROI?
Advertising used by BP, Dow Chemicals after they had some scandals that affects their image
What is Advocacy Advertising?
Instagram or Facebook knows what you searched for
What is advertising?
Discounts of bus tickets for being an student
What is Price discrimination?
What is inelastic demand?
Coca cola & Pepsi
What is Comparative advertising?
When you go to Costco to eat free samples and you are being stimulated to buy
What is a Sales Promotion?
When you buy something from Amazon and says "Free Shipping"
What is Free Absorption Pricing?
Yield management system used by Airplanes
What is Overbooking capacity?
Reason why you can't walk outside without seeing an ad
What is Outdoor Media?
Everybody I receive calls from the bank not to ask me how am I doing but to offer me a credit card I do not need
What is Personal Selling?
When a company change its package to make the product unique
What is Demand-Oriented tactics?
Price goes up or down but revenues does not changes
What is Unitary Elasticity?
Type of media with geographic selectivity
You saw a friend Instagram Story eating in a restaurant and it looked really good and you make a reservation to go next weekend
What is Earned Media?
Designed to prevent unfair trade
What is the Robinson-Patman Act?
It decreases when one-hundred hats are produced and not only one hat with the same equipment and efficiency
What is Average Fixed Costs?